Summarize this content to 2000 words in 6 paragraphs in Arabic Unlock the White House Watch newsletter for freeYour guide to what the 2024 US election means for Washington and the worldThis week, a response to Marvel\u2019s new animated TV series, Your Friendly Neighborhood Spider-Man, caught my eye: \u201cI thought it was awesome. My biggest fear was that it was gonna be annoying and woke, and it wasn\u2019t.\u201dMy intrigue was especially piqued by the fact that this came not from some boorish commentator on GB News or free speech bro on X, but from the young man who voices Spider-Man himself: the extravagantly named Hudson Thames, an actor and singer based in Los Angeles who, at 30, is only about a year too old to be considered a member of Generation Z. After a backlash from the online left \u2014 how dare he say \u201cannoying and woke\u201d? \u2014 the show\u2019s producer was forced to step in to defend the actor. \u201cHe\u2019s a guy who cares deeply about the people around him and always tries to do the right thing,\u201d Jeff Trammell said during a Q&A session on Reddit. \u201cI believe he simply misspoke.\u201dI don\u2019t believe he did, actually, unless by \u201cmisspoke\u201d we mean breaking an unspoken rule that says you have to toe a particular line if you want to be employed in Hollywood. The fact is that it is no longer hip or cutting-edge to be \u201cwoke\u201d, or even to proclaim that you are. Creative young people want to be countercultural, and being \u201cwoke\u201d feels mainstream and virtually middle-aged these days. This, instead, was just the latest sign of a profound \u201cvibe shift\u201d. Saying what you actually think \u2014 or at least being seen to \u2014 is cool now; sticking to a prescribed social etiquette about what you can and can\u2019t say is not. The return of a distinctly anti-heroic, four-times-indicted convicted criminal to the Oval Office is closely connected to this shift. Young people swung sharply to the right in November\u2019s election, with Donald Trump winning 56 per cent of male Gen Z voters, according to Associated Press\u2019s VoteCast poll. A recent CBS poll found that young people are the most enthusiastic of any age cohort about Trump, with 67 per cent of 18 to 29-year-olds feeling \u201coptimistic\u201d about the next four years, compared with just 51 per cent of those aged 65 and over. Remember those takes about how Trump\u2019s Fox News-watching ageing voters would die before he could get re-elected? It doesn\u2019t seem to have quite turned out like that.But is Trump a symptom or a cause of this cultural drift away from all that has been so dominant for the past decade and a half? Politics might be downstream of culture, but when the politician in question is a cultural icon, discerning the direction of flow \u2014 Hudson, Thames, or any other waterway, for that matter \u2014 is rather trickier.\u00a0Sean Monahan \u2014 a \u201ctrend forecaster\u201d credited with first using the term \u201cvibe shift\u201d in 2021 and for coining \u201cnormcore\u201d before that \u2014 believes that Trump is a product of a shift in the culture that began in the wake of Covid-19. This was when a kind of nostalgia for a less restricted, more licentious time started to take hold. \u201cCovid really pushed a lot of people over the edge,\u201d Monahan tells me. \u201cYoung people who both felt like they couldn\u2019t say what they thought, but also couldn\u2019t really do what they wanted to, because they were going to college through Zoom and it was illegal to go to parties in many places. These things kind of all became tied up together with a general sense that the past was a freer, more hedonistic era.\u201d Since then, Monahan believes we have been moving gradually into a new cultural phase, one he\u2019s calling the \u201cboom boom aesthetic\u201d. This is all about conspicuous consumption, ostentatious displays of wealth and \u201csupervillain vibes\u201d. It is a kind of throwback to the last time that conservatism captured the culture: the 1980s. With his 80s taste in suits and music, his shameless touting of worthless crypto tokens, his supervillain-esque presidential portrait \u2014 a riff on his contumacious mugshot \u2014 and his opulent Palm Beach palace, is there anyone better to capture this new cultural epoch than 47 himself? Edmond Lau, a luxury \u201cmemeologist\u201d (yes) and cultural strategist, offers a similar assessment of the cultural shift and Trump\u2019s place in it. Lau argues that we\u2019re moving from a \u201clight mode\u201d, embodied by sanitised, discreet luxury brands like Aesop \u2014 what good city-dwelling progressive has not had a pump-bottle of Resurrection Aromatique in their bathroom at some point? \u2014 to a new, more individualistic, \u201cdark mode\u201d. Welcome to the \u201cmask-off era\u201d. \u201cThis is about a rejection of virtue and an embracing of vice,\u201d Lau tells me. \u201cIt\u2019s about abandoning the pretence of following this set of societal virtues.\u201d Virtue-signalling is out of fashion; signalling vice is in. The right is back, baby, and nobody\u2019s even shy about it this time around. jemima.kelly@ft.com<\/p>\n","protected":false},"excerpt":{"rendered":"
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