Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.Celebrities and business executives worried about being \u201ccancelled\u201d over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war.\u00a0The policy is being created by Samphire Risk, a Lloyd\u2019s of London backed independent underwriting agency that offers products focused on crime, hostage-taking and kidnap risk, with Borkowski PR, a London-based crisis communications group.Cover provided by the insurance policy includes crisis management communications services specifically designed to protect individuals against cancel culture, and to mitigate reputational damage caused by negative media and social media coverage. \u201cSharing or liking a tweet can bring the whole world down on you,\u201d said Mark Borkowski, a veteran PR boss who drew up the terms of the policy with the services\u2019 risk partner RepuTitan.\u00a0\u201cThere are a lot of anxious people. The cancel button is the new guillotine [and] one mistake is your epitaph. It\u2019s too easy to take a position on things\u2009.\u2009.\u2009.\u2009without being thoughtful.\u201dSocial media can create near instant backlash when celebrities, executives and sports stars are deemed to have crossed often arbitrary lines, causing lasting damage and financial cost. \u201cSocial media turbo charges any reaction and spreads it around the world in seconds,\u201d Borkowski said. He added that \u201cin an age where a single tweet can erase a lifetime of credibility \u2014 think of\u2009.\u2009.\u2009.\u2009Chrissy Teigen\u2019s cancellation over resurfaced messages \u2014 [this] is the insurance against digital volatility.\u201dThere are existing reputational crisis insurance products but Borkowski says this will \u201cbridge the gap\u201d in corporate policies by focusing on personal protection for celebrities, executives, athletes and high net worth individuals as well as offering preventive measures.\u00a0The policy includes research, analysis, monitoring and training to prevent potential reputational issues in advance, as well as a 24\/7 hotline and 60 days of communications work to manage and respond to negative media and social media coverage.\u00a0\u00a0\u201cThis includes \u2018cancel culture\u2019 and \u2018culture war\u2019 fallout, areas where corporations may not, or will not, provide personal cover,\u201d Borkowski said.\u00a0The policy will also cover dealing with modern hazards such as misinformation and deepfakes, and extends to associated risks such as extortion, blackmail and family-related concerns. Borkowski said the policy was not designed for people who had broken the law or who were guilty of wrongdoing, but was aimed at those who were worried about their words or actions being taken out of context or with the wrong \u201cspin\u201d.Borkowski also said that \u201cbot farms\u201d have emerged that rapidly spread fake information about people deliberately to damage or divert attention from an individual.<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.Celebrities and business executives worried about being \u201ccancelled\u201d over their words or actions will be able to take out insurance to deal with the fallout of being<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-179057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/179057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=179057"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/179057\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=179057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=179057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=179057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}