Summarize this content to 2000 words in 6 paragraphs in Arabic Mark Zuckerberg\u2019s unexpected \u2018free speech\u2019 overhaul of Meta\u2019s content moderation has sparked concerns among advertisers that it will lead to a surge of harmful content and misinformation across the social media platform.\u00a0Multiple advertising bosses told the Financial Times that Meta\u2019s move to end its fact-checking programme and weaken hate speech policies could cost the platform, where marketing represents the majority of its $135bn in annual sales, if brands fear their adverts might run next to toxic content. \u201cSome brands will already be assessing their plans carefully and it\u2019s no doubt going to become a commercial conundrum for both sides,\u201d said Fergus McCallum, boss at advertising agency TBWA\\MCR. The $1.5tn company\u2019s drastic loosening of its online content marks an escalation in Zuckerberg\u2019s recent push to curry favour with president-elect Donald Trump and his new right-hand man Elon Musk.Over just a few days, this saw him replace Meta\u2019s global policy chief Nick Clegg with prominent Republican ally Joel Kaplan, as well as appointing martial arts titan and Trump friend Dana White to its board. On Friday, the company announced internally that it was also terminating its diversity, equity and inclusion (DEI) efforts, while Zuckerberg appeared on Joe Rogan\u2019s podcast to say corporations had become \u201cculturally neutered\u201d and needed more \u201cmasculine energy\u201d and to \u201ccelebrate aggression a bit more\u201d.But the move to ditch professional fact-checkers in favour of a \u2018community notes\u2019 approach pioneered by Musk\u2019s X \u2014 whereby users themselves flag misinformation \u2014 has unsettled the advertising industry given brand safety concerns at rivals X and TikTok in recent years.Meta has long dominated marketing spend alongside Google, building a reputation as a relatively safe haven, with high return-on-investment and close relationships with the major brands. In contrast, X was hit by an exodus of marketers over moderation concerns following Musk\u2019s purchase of the platform two years ago, which has decimated its revenues. \u201cMeta have done a great job tidying up the worst excesses of toxic content and if their new policies undoes this, advertisers will spot it quickly and punish them,\u201d said Richard Exon, founder at advertising agency Joint.On X, community notes allows users to offer to \u201cadd context\u201d below other people\u2019s posts, though this will only appear when a consensus of other contributors \u201cfrom different points of view\u201d agree it is helpful. Critics argue that crowdsourced fact-checking efforts are far slower to label falsehoods and conspiracies than professional, trained individuals, and can be manipulated by users.Lou Paskalis, chief executive of marketing consultancy AJL Advisory and a former media executive at Bank of America, said Meta\u2019s community notes shift \u201ccreates headwinds for marketers who are risk averse\u201d, adding some will \u201creduce their reliance\u201d on Meta as a result. Other advertising executives described feeling \u201cnervous\u201d and were seeking further information from the platform on how exactly the changes would be implemented. \u201cBrands are entering a new world where established rules of operation can no longer be relied on,\u201d said Patrick Reid, group chief executive at Imagination, the creative advertising agency.Concerns have also been raised about Meta\u2019s plans to change its systems to \u201cdramatically reduce\u201d the amount of content that its automated filters remove from its platforms. That includes lifting restrictions on topics such as immigration and gender, to focus its systems on \u201cillegal and high-severity violations\u201d, such as terrorism, child exploitation and fraud, as well as content related to suicide, self-harm and eating disorders. Zuckerberg himself admitted its systems will now catch \u201cless bad stuff\u201d. Other industry executives were more sceptical the shift would create much fallout for Meta\u2019s ads business. \u201cI don\u2019t think advertisers will care so long as the platform performs \u2014 but they will if the content becomes more polarised,\u201d said one major advertising agency boss.Alex Cheeseman, head of enterprise UK, Outbrain, said \u201cthe cold, hard truth is advertisers will only care if it hurts their numbers. If performance remains steady, no one\u2019s going to lose sleep over \u2018where\u2019 or \u2018how\u2019 their ads show up\u201d.At the Consumer Electronics Show this week, Meta\u2019s chief marketing officer Alex Schultz said that the company\u2019s brand safety tools remain in place, and the company was \u201cnot rushing\u201d the rollout to give advertisers \u201ctime to adjust and understand\u201d. Nicola Mendelsohn, head of Meta\u2019s global business group, wrote in a LinkedIn post that the company would continue to invest in safety tools for advertisers.Meta\u2019s policy changes immediately divided opinion inside the company. One person said some staff viewed the moderation updates as rolling back important protections, but added employees were \u201cafraid to really speak up\u201d since Meta underwent several bruising rounds of lay-offs since the pandemic.\u00a0Another employee said the reaction internally of the shift to community notes was largely positive, particularly because fact checking is viewed as a \u201cthankless\u201d task \u201csince one side or the other is bound to accuse you of taking sides\u201d.Those who know Zuckerberg say he has long been a proponent of free expression, but has moulded his stances according to political and public pressure over the years.\u201cIt\u2019s becoming a trend,\u201d said Katie Harbath, a former policy director who worked on Meta\u2019s elections strategy for a decade. \u201cAfter each major election since 2016, Mark makes these big shifts \u2014 going where the societal and regulatory winds are blowing. This is another one of those realignments.\u201dZuckerberg first introduced third-party fact-checking as part of a raft of measures in late 2016 designed to address criticism of misinformation on Facebook. But this week Zuckerberg blamed governments and \u201clegacy media\u201d for pushing his company to \u201ccensor more and more\u201d, and accused fact-checkers of being \u201ctoo politically biased\u201d.\u00a0Linda Yaccarino, X\u2019s chief executive, said at a conference on Tuesday: \u201cMark, Meta, welcome to the party\u201d.\u00a0\u00a0Asked about Meta\u2019s new changes at a press conference, Trump said he thought the tech group had \u201ccome a long way\u201d, adding that Zuckerberg was \u201cprobably\u201d responding to threats he previously made against him. On the campaign trail, Trump threatened to jail the social media chief for alleged election interference and dubbed his company an \u201cenemy of the people\u201d for alleged censorship.Experts see Zuckerberg\u2019s shift as much a business decision as it is an ideological one. The Meta chief is pouring billions of dollars into his ambitions to become the \u201cleader\u201d in artificial intelligence, and has been publicly promoting its open source approach to AI as regulators globally circle the space.\u00a0\u201cThe big reason why is Mark seeing the influence that Elon, [venture capitalists Marc] Andreessen and [David] Sacks are having on Trump and wanting to make sure he\u2019s in that mix,\u201d said Harbath.The move also comes ahead of the tech group facing a major antitrust trial in April. The Federal Trade Commission has accused the social media group of maintaining monopoly power and using a \u201cbuy or bury\u201d strategy to neutralise competitors, and is seeking to force the company to unwind its acquisitions of Instagram and WhatsApp.\u00a0\u201cIn order to not get the company broken up by antitrust actions, which he realises can be heavily influenced by whoever is in power in Washington, Zuckerberg needs to be a chameleon,\u201d said David Evan Harris, a chancellor\u2019s public scholar at University of California, Berkeley and a former Meta staffer.Additional reporting by Cristina Criddle in San Francisco and Clara Murray in London<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Mark Zuckerberg\u2019s unexpected \u2018free speech\u2019 overhaul of Meta\u2019s content moderation has sparked concerns among advertisers that it will lead to a surge of harmful content and misinformation across the social media platform.\u00a0Multiple advertising bosses told the Financial Times that Meta\u2019s move to end its<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-162363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/162363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=162363"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/162363\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=162363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=162363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=162363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}