Summarize this content to 2000 words in 6 paragraphs in Arabic Neal Mohan first encountered YouTube almost two decades ago in a tiny office above a pizzeria in San Mateo when he worked for DoubleClick, an advertising platform trying to help the founders of the streaming service make money.Within two years, both Californian start-ups had been bought by Google, for $1.65bn and $3.1bn, respectively, bringing Mohan to the search giant to turbocharge its advertising business as it diversified into video.YouTube, which Mohan now runs, today generates $50bn of annualised revenue for Alphabet, Google\u2019s parent company. It has developed from hosting amateur clips to a hub for music streaming, cable TV subscriptions, live sports and a lucrative profit-sharing platform for \u201ccreators\u201d \u2014 such as online influencers \u2014 and their hundreds of millions of Gen Z fans.\u201cI\u2019m really bullish on the future of YouTube. We\u2019re still in the first or second inning,\u201d Mohan said in an interview at its San Bruno headquarters, 15 minutes north from where YouTube was founded. \u201cWe haven\u2019t even touched the tip of the iceberg in what we\u2019ll be able to do with technologies like generative AI.\u201dYouTube is an increasingly vital business line as Google\u2019s core search and advertising divisions face threats from antitrust lawsuits and as artificial intelligence rivals chip away at its dominance of mobile and desktop search.After declining for much of 2023, YouTube\u2019s advertising income has bounced back, growing 15 per cent to $25.7bn in the first nine months of 2024. While this is a fifth of the $144bn brought in by search-linked ads revenue, Alphabet needs the cash. It has ramped up spending to $38.3bn as it races Microsoft and Amazon to build data centres and develop chips to power its AI ambitions.Mohan, 51, named chief executive in 2023 after five years as chief product officer, is launching a suite of AI-infused products to drive the next leg of YouTube\u2019s growth. He faces a tricky balancing act between giving users new AI tools such as the ability to create near-instant video and music, without causing creators to revolt in fear of being supplanted.Mohan is at pains to stress the importance of creators to its new strategy, having already paid out $70bn in subscription and advertising revenue to partners in the past three years.He flagged two experimental features developed by DeepMind, Google\u2019s AI unit, called Dream Screen and Dream Track, which \u201csynthetically generate beautiful videos and music from text\u201d.\u201cAI has to be in service of human creativity,\u201d said Mohan. \u201cThey are tools in the hands of creators. They are never meant to replace them. That is the ethos.\u201d\u00a0Another DeepMind feature Mohan highlighted is auto dubbing, which automatically translates English language videos into eight other languages and vice versa.\u00a0\u201cCreators who have these massive audiences, what\u2019s the barrier to their growth? Language,\u201d he said. \u201cThat\u2019s a problem that AI can solve, it will seamlessly exist within YouTube\u2009.\u2009.\u2009.\u2009That\u2019s how our creators expect AI to be used on their behalf.\u201dThe Trump conundrum Another issue for Mohan to navigate is the wrath of president-elect Donald Trump. He was banned from the platform for two years in 2021 after Google deemed he incited violence at the January 6 2021 Capitol riot.Trump and his newfound allies in Silicon Valley have accused social networks of left-leaning censorship, preferring the free-speech absolutism championed by Elon Musk on X.Marc Andreessen, the billionaire venture capitalist who is helping Musk to advise Trump, has called for internal Google data to be released in a similar fashion to the \u201cTwitter files\u201d, which allegedly revealed an anti-conservative bias in moderation decisions.\u201cWe should get the YouTube files and we probably will,\u201d said Andreessen on a podcast with Joe Rogan. \u201cThis new administration is going to carve all this stuff open.\u201dMohan said: \u201cWe\u2019ve already worked with Trump for four years in a very productive way through a lot of challenging times\u2009.\u2009.\u2009.\u2009in a way where free speech and broad views were preserved. We really do remain a bastion of free speech\u2009.\u2009.\u2009.\u2009But, just because it\u2019s an open platform, it doesn\u2019t mean that anything goes.\u201dMohan said he had led a \u201cvery, very heavy\u201d investment in AI and human moderation and strengthened community guidelines since a \u201ccrucible moment\u201d in 2017, when advertisers boycotted YouTube after a series of scandals about hate speech videos being uploaded and concern over paedophiles and terrorists infiltrating comment sections.While YouTube is most associated with laptop and mobile videos, its fastest-growing segment is connected TVs, on which 1bn hours of content are streamed daily. It is not just a popular medium to watch sports and series, but also creator-made \u201cshorts\u201d, its TikTok competitor that the company says gets 70bn views a day.Ampere Analysis ranks YouTube as third-biggest spender on original content behind only Disney and Comcast, investing more than $20bn in the first half of 2024, surpassing Netflix and Warner Bros Discovery.\u201cYouTube\u2019s advertising revenue alone, forecasted at $35bn in 2024, exceeds Disney+ and Amazon Prime Video\u2019s total earnings and falls just shy of Netflix\u2019s total revenue,\u201d according to an Ampere report.Its biggest bet has been a seven-year, $14bn deal to broadcast US National Football League games, part of the reason why 35bn hours of sports content was watched on YouTube last year. Mohan is open to buying more rights arrangements, but the steep cost means that each needs to be \u201cevaluate[d] on its own merits\u201d.CEO ambitions? Born in Indiana, Michigan, Mohan moved to Lucknow in India for high school before returning to the US to study electrical engineering at Stanford university. After joining Google in 2007 as part of the DoubleClick deal, he became a prot\u00e9g\u00e9 of top executive Susan Wojcicki and helped build its ad tech business, which matches advertisers and publishers in instant algorithmically driven online auctions. It has been so successful that the Department of Justice is seeking to break it up for being a monopoly.He succeeded Wojcicki at YouTube in 2023. She died of lung cancer in August.Mohan has had many offers from rivals during his 17-year tenure. He was dubbed Google\u2019s \u201c$100mn man\u201d after reportedly receiving a retention package of stock grants in 2013 when he was being courted by Twitter. \u201cDon\u2019t believe everything you read out there,\u201d said Mohan about his pay. Asked if he eventually wanted the top job at Alphabet, the YouTube chief sidestepped the question. \u201cI\u2019ve been at Google a very long time. I do really enjoy the people that I work with,\u201d he said. \u201cWe\u2019re still in the early days of where AI will take us \u2014 if we were having this conversation two years ago, 80 per cent of what we talked about would just be a theoretical idea\u2009.\u2009.\u2009.\u2009it keeps things really, really exciting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Neal Mohan first encountered YouTube almost two decades ago in a tiny office above a pizzeria in San Mateo when he worked for DoubleClick, an advertising platform trying to help the founders of the streaming service make money.Within two years, both Californian start-ups had<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-150435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/150435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=150435"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/150435\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=150435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=150435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=150435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}