Summarize this content to 2000 words in 6 paragraphs in Arabic Unlock the Editor\u2019s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Here\u2019s a question for your friendly digital assistant: can artificial intelligence revive iPhone sales?For investors, the answer is yes. Apple shares hit a new high on Wednesday, two days after the company unveiled its long-awaited AI strategy. The stock\u2019s 10 per cent gain since Monday\u2019s close has added more than $300bn to the company\u2019s market capitalisation. It briefly overtook Microsoft to become the world\u2019s most valuable company again during Wednesday\u2019s trading session.The market may be getting ahead of itself. Apple Intelligence, as Apple\u2019s AI platform is called, doesn\u2019t look groundbreaking. Some of the features that will be rolled out this autumn \u2014 automatic edits and suggestions when writing an email or text \u2014 already exist in Google\u2019s Gmail and Microsoft products. Using AI to better organise and filter our inboxes? Gmail\u2019s got that too.\u00a0Only Apple\u2019s newest devices, such as the iPhone 15 Pro and the 15 Pro Max, will be able to use the new AI features. New summarisation tools, customised emojis and an AI-powered Siri could be nifty. But it is not obvious that it is enough to get consumers rushing out to Apple stores to upgrade their phones. The iPhone is Apple\u2019s biggest moneymaker, accounting for more than half of the $383bn in total revenue it pulled in last year. But sales of the device have slowed sharply. They fell 10 per cent year over year for the fiscal second quarter that ended in March. That follows a 2.4 per cent decline for the fiscal 2023 year.The problem is in the US, Apple\u2019s biggest market by revenue, inflation-pinched consumers are holding on to their devices longer. In China, its number two market, AI will do little to reverse a state crackdown on the use of its devices by government employees. Rising tensions with the US have also boosted domestic brands such as Huawei.\u00a0Samsung, Google, and Chinese maker Honor are already selling handsets with AI-powered features.\u00a0Yet consumers\u2019 appetite to have AI deeply embedded in their lives remains untested. Apple, with its dedicated base of users and vast share of their attention, has advantages in this regard \u2014 even if the monetisation of these services is unclear. Apple\u2019s characteristic determination to maintain control with its own chips and models will prompt questions about spending, and the impact of AI plans on margins, if a new phone sales supercycle does not take off quickly.Still, Apple had underperformed its Big Tech peers on a lack of any AI information at all. After two years of silence, the market is probably relieved that Apple has jumped into the AI race. pan.yuk@ft.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Unlock the Editor\u2019s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Here\u2019s a question for your friendly digital assistant: can artificial intelligence revive iPhone sales?For investors, the answer is yes. Apple shares hit a new high on<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-120571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/120571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=120571"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/120571\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=120571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=120571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=120571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}