The Editor’s Digest is a free newsletter curated by Roula Khalaf, the Editor of the Financial Times, containing her favorite stories of the week. In this week’s edition, she wishes everyone a happy Norway day and introduces a quiz for readers to participate in. Readers are asked to analyze three charts and email their answers to be entered into a draw to win an ‘I ❤️ Charts’ T-shirt. The newsletter humorously suggests that winning this T-shirt is more valuable as a career-enhancer than a Wharton MBA or MIT PhD, and second only to an FT Alphaville Pub Quiz Champion coffee mug. Readers are reminded to include “QUIZ” in the subject line of their email, along with their preferred T-shirt size, and to indicate if they do not wish to be identified as a winner.
The newsletter presents a fun and engaging way for readers to interact with the content and potentially win a prize. By participating in the quiz, readers have the opportunity to test their analytical skills and potentially win a coveted ‘I ❤️ Charts’ T-shirt. The playful tone of the newsletter encourages readers to take part in the quiz and enjoy the process of analyzing the charts. By incorporating humor and incentives such as the T-shirt prize, the Editor’s Digest aims to make the content more interactive and appealing to readers.
Readers are encouraged to email their answers by a certain deadline in order to be considered for the prize. By setting a deadline for submissions, the newsletter creates a sense of urgency and motivates readers to act promptly. This deadline adds a sense of competition to the quiz, as readers must submit their answers by a specific time to be eligible for the prize. This element of competition adds an exciting aspect to the quiz and may further engage readers in the content.
The newsletter highlights the importance of paying attention to detail and being able to analyze data effectively. By asking readers to interpret the charts and provide accurate answers, the quiz tests readers’ ability to understand complex information and draw conclusions. This exercise can help readers sharpen their analytical skills and become more proficient at interpreting data in a business context. The quiz serves as a fun and educational activity that challenges readers to think critically and apply their knowledge to real-world scenarios.
Overall, the Editor’s Digest provides an interactive and engaging platform for readers to connect with the Financial Times content in a fun and creative way. By offering a quiz with a prize incentive, the newsletter encourages reader participation and promotes active engagement with the material. The humorous tone of the newsletter adds a lighthearted touch to the content, making it more enjoyable and accessible to a wide audience. Through this approach, the Editor’s Digest aims to foster a sense of community among readers and create a dynamic forum for discussing and analyzing financial news and trends.
