The May long weekend in the Okanagan marks the unofficial start of the summer tourist season, with attractions opening and hotels filling up. Diana Stirling, who owns and operates several tourist attractions in Penticton, B.C., saw a strong start to the season this year due to early summer-like weather. Despite a temporary travel ban that impacted the South Okanagan tourism sector last year, Stirling is cautiously optimistic about the upcoming season and hopes that the increased numbers in May are indicative of a successful summer overall.
The travel ban, which was issued in response to a wildfire in West Kelowna last year, significantly affected local hotel operators and campgrounds. The ban was lifted after a few days, but the fallout still lingers. Hotel operators like Brannigan Mosses of Penticton Lakeside Resort and Conference Centre noted a hesitation among tourists to make vacation plans due to the perception of increased wildfire activity in the region. This has led to a shorter booking window and challenges for the accommodation sector.
In response to the travel ban, tourism leaders have called on the provincial government for better communication and consideration when making decisions that impact the tourism industry. Mosses mentioned that the BC government and the BC Hotel Association are working closely this year to ensure proper due diligence is done before imposing travel restrictions. Despite some concerns, the Penticton Lakeside Resort is expecting a strong start to the season, especially during the critical window following the May long weekend.
The short window of opportunity for tourism operators to make a profit and employ staff makes this time of year crucial for the industry. Stirling emphasized the importance of keeping their seasonal employees employed throughout the year, especially the 140 teenagers they have hired. With tourism operators preparing to welcome thousands of visitors to the Okanagan during peak season, there is a sense of optimism and readiness to provide a memorable experience for tourists.
Stirling expressed gratitude for tourists choosing Penticton as their destination and believes that the area is still the most beautiful destination for visitors. Tourism operators are busy getting all amenities up and running, including new watersport rental options, open restaurants, patios, and beaches. Mosses highlighted the industry’s focus on providing a great experience for guests and creating lasting memories, emphasizing the welcoming nature of the tourism sector in the region. Overall, there is anticipation and excitement for the season ahead, with hopes for a successful and prosperous summer in the Okanagan.
