Thai Son Nguyen, the founder of SmartOSC, has spent nearly two decades building a leading provider of digital transformation and ecommerce services. He emphasizes the importance of focusing on long-term sustainability rather than chasing immediate success in today’s fast-paced business environment. Nguyen believes that building a strong company culture and processes is essential for ensuring the longevity of a business, especially in an economy characterized by rapid changes and uncertainties.
To future-proof your company, Nguyen suggests three key steps. Firstly, businesses must conduct a thorough self-assessment to identify their strengths and weaknesses. This involves evaluating all key processes and personnel, comparing the company to competitors, and seeking input from outside sources. Understanding your business inside and out is crucial for making informed decisions about where to invest resources and make improvements.
In addition to knowing your own business, Nguyen stresses the importance of understanding your customers. By gathering and analyzing data, including customer feedback and competitive analysis, companies can develop a deep understanding of their customers’ needs and values. This insight is essential for creating a sustainable sales strategy that aligns with long-term business goals.
When it comes to technology, Nguyen advises prioritizing needs over trends and opting for scalable, customizable solutions tailored to specific requirements. Investing in individual specialized technology solutions rather than all-in-one systems can provide the flexibility needed for long-term growth and success. A McKinsey study found that businesses that lack scalable software solutions may be losing up to 28% of their revenue, underscoring the importance of choosing the right technology for sustainable growth.
By following these steps and adopting a long-term mindset, entrepreneurs can build a foundation that will withstand challenges and uncertainties. Just as old men plant trees for future generations to enjoy, business leaders must plant the seeds of sustainability today to ensure the success of their companies for years to come. Through thoughtful planning, strategic decision-making, and a commitment to understanding both their business and customers, entrepreneurs can navigate the ever-changing business landscape with confidence and resilience.
