LinkedIn is a rapidly growing platform that many founders are not taking advantage of to supercharge their businesses. Most people on LinkedIn lurk, scroll, and comment, but don’t take any real action. However, rewards go to those who act. By redirecting efforts towards LinkedIn, founders can put themselves and their companies in front of the right people and see incredible results. A guide has been created specifically for founders to help them navigate LinkedIn and show up in a way that will resonate with their ideal customers and colleagues.
To create content that resonates with the ideal customer, founders need to define their hopes, dreams, beliefs, challenges, and fears. By championing these beliefs in their content, founders can show that they understand their customers and can provide solutions to their challenges. It is essential to talk about the product and company in a way that aligns with the customers’ goals and fears. Posts should be clear, concise, and visually appealing, with a strong hook that grabs the audience’s attention and delivers on the promise made in the opening line.
Consistent posting is key to building a personal brand on LinkedIn. By defining content pillars and sticking to them, founders can ensure that each post aligns with their ideal customer’s interests. Engaging with other accounts, posting at the same time every day, and scheduling posts in advance can help founders stay consistent and grow their audience. It is important to engage with other accounts before and after posting, respond to comments, and message people who view the profile or send connection requests.
Optimizing the LinkedIn profile is crucial for attracting and retaining followers. A clear headline, compelling summary, and featured section showcasing offers will help founders stand out and attract their ideal customers. By following these steps and committing to three months of giving it their best shot, founders can see significant growth on LinkedIn. Taking emotion out of posting and focusing on objective metrics will help founders improve their presence on the platform and ultimately achieve their business goals. It’s time for founders to get on board with LinkedIn and unlock its full potential for their businesses.
