The summer fashion trend of 2024 is all about boho style, a departure from the previous “Hot Girl Summer” vibe. Brands like Chloé and Saint Laurent have brought back ruffled blouses, lace dresses, and wooden clogs, inspiring stars like Sienna Miller, Jennifer Lopez, Rihanna, and now Emily Ratajkowski to embrace the look. Channeling the free-spirited style of the 1970s, boho fashion is all about effortless, summery, and breezy pieces. Ratajkowski was recently seen in New York City wearing a dainty white slip dress with asymmetrical lace detailing and a swishy hemline, paired with layered gold necklaces, gas station sunglasses, and red Puma sneakers, putting her own twist on the trend.
In the early 2000s, the boho look also had a moment, with Sienna Miller popularizing accessories like fringed bags and Chloé’s studded Susanna boots. However, in 2024, Ratajkowski’s styling with sneakers and modern accessories reflects a more current interpretation of the trend. The boho trend has become synonymous with a laid-back, carefree attitude, reminiscent of music festivals and beach getaways. It combines elements of vintage and contemporary fashion, creating a versatile and timeless look that can be dressed up or down for various occasions.
The resurgence of boho style in 2024 can be attributed to the influence of designers and celebrities who have embraced the trend. By incorporating modern touches like sneakers and statement accessories, the boho look feels fresh and relevant for the current fashion landscape. Ratajkowski’s interpretation of the boho trend showcases how to incorporate vintage-inspired pieces into a contemporary wardrobe, mixing and matching different elements to create a personalized and stylish outfit. The popularity of boho fashion reflects a desire for comfort and ease in dressing, while still maintaining a sense of individuality and creativity.
As fashion continues to evolve, trends like boho style provide a refreshing and nostalgic alternative to more traditional or mainstream looks. The influence of iconic 1970s fashion icons like Jane Birkin and Brigitte Bardot can be seen in the current boho revival, with a focus on flowy silhouettes, feminine details, and natural fabrics. By blending retro aesthetics with modern sensibilities, boho fashion offers a unique and timeless appeal that resonates with a wide range of style preferences. Whether worn casually with sneakers or dressed up with heels, the boho trend offers endless possibilities for expressing personal style and embracing a carefree attitude.
