Brian Gannon of Loop has shared tips on how to create hype around your startup and secure funding. He successfully raised $8 million over three rounds for Loop’s digital photo-sharing frame. The key to getting investors excited about your startup is to prove traction by getting well-respected people in your community to vouch for your idea. This can create a sense of FOMO among potential investors.
The early honeymoon phase of a startup can be a valuable time to attract investors, as there is excitement around the concept without data to disprove it. Streamlining your outreach to investors can help you save time and be more effective. It’s important to plan for numerous meetings, as closing a round of funding can take more meetings than expected. Finding investors who are believers in your startup, rather than trying to convince them, is essential.
Confidence is key when pitching to investors, as it signals to them that you believe in your startup’s potential. Selling the momentum of your startup and creating FOMO among investors can lead to increased interest and offers of funding. Combining truth with a sense of mystery in your pitch can create intrigue and make investors feel important. Being relatable in your pitch can help potential investors connect with your startup on a personal level.
Brian’s advice is based on his experience raising capital for Loop and his insights have been shared on Foundersuite’s How I Raised It podcast. Nathan Beckord, CEO of Foundersuite, provides software for startups raising capital and has helped users raise over $9.7 billion since 2016. Fundingstack, a platform for VCs and investment bankers, is another initiative by Nathan to assist in raising capital for startups. Overall, with the right approach and strategies, attracting investors and securing funding for your startup can be achieved successfully.
