As CEO of Iterable, Andrew Boni is at the forefront of the impact AI is having on modern marketing. Recent reports show that 98% of marketers are using AI tools, such as ChatGPT, in their jobs, with 64% considering them essential for success in the next 12 months. This highlights the significant role AI is playing and will continue to play in the marketing industry.
The use of AI in marketing allows for personalized messaging content, images, timing, and channels based on individual preferences, leading to a better consumer experience through more relevant and useful messaging. This goes beyond simple personalization to true individualization, generating unique messages for millions of people. By leveraging AI, marketers can determine the best time to deliver messages and the most effective channel for each individual customer.
Transparency is essential in building trust and driving adoption of AI tools in marketing. Marketers need visibility into why AI makes specific recommendations and providing the rationale behind AI decisions will help overcome adoption challenges. AI-powered features that optimize send times of messages to maximize engagement are valuable, but understanding the reason behind the recommendations is crucial for trust and adoption.
The performance of AI models is dependent on the quality of data used to train them. To deliver exceptional customer experiences through AI, marketers need rich, diverse, and reliable customer data. Without high-quality inputs, even sophisticated AI systems will struggle to generate meaningful insights and personalized recommendations. Investing in data integration and management processes is crucial to ensuring AI systems can deliver accurate predictions and personalized recommendations.
AI is revolutionizing marketing by unlocking possibilities that were unimaginable even a year ago. Just as the iPhone revolutionized communication and entertainment in 2007, AI has the potential to change how businesses engage with customers from top to bottom. Embracing AI technology positions businesses to thrive in the changing landscape of marketing. The transformative impact of AI in marketing is still unfolding, with endless possibilities for the future.
As a member of the Forbes Business Council, Andrew Boni and Iterable are part of a network of business owners and leaders focused on growth and networking opportunities. With the rapid advancement of AI in marketing, organizations like Iterable are at the forefront of leveraging this technology to drive success and innovation in the industry. The potential of AI in marketing is vast, and those who embrace it will be well-positioned to succeed in the ever-evolving landscape of marketing technology.
