Donald Trump partnered with country music star Lee Greenwood to promote a line of “God Bless the U.S.A. Bibles” that cost $59.99, not including shipping and other fees. In a video on Truth Social, Trump emphasized the importance of having a Bible in every American home, citing the absence of religion and Christianity as a major problem in society. The Bible, a King James translation, includes extra features such as a handwritten chorus to Greenwood’s hit song, the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance, making it unique from other versions.
The partnership between Trump and Greenwood comes amidst financial challenges for the former president, with multiple civil judgments against him and a need to put up $175 million for an appeal bond. Trump’s net worth recently increased significantly due to a media company merger, but he cannot access those funds yet. The website selling the Bibles clarifies that none of the proceeds will go toward Trump’s political campaign, stating it is not associated with any political campaign and is licensed by CIC Ventures to use Trump’s name, likeness, and image. Trump’s financial disclosure for 2023 indicates he has earned over $5 million from speaking engagements through CIC Ventures.
The “God Bless the U.S.A. Bible” is advertised as the only Bible endorsed by Trump and Greenwood and inspired by America’s patriotic anthem. It features a large font with words of Jesus highlighted in red, making it visually appealing to readers. The Bible is aimed at those who support Trump and his message of returning religion and Christianity to the forefront of American society. Despite the Bible being readily available for free in many places, the partnership hopes to attract customers by offering additional features and marketing it as a patriotic symbol.
The influence of religion in politics is not a new concept, with various politicians aligning themselves with religious beliefs to rally support from certain voter demographics. Trump’s partnership with Greenwood to promote the Bibles falls in line with his conservative values and appeal to Christian voters. The partnership also highlights the intersection of entertainment, politics, and religion in American culture. Trump’s push to promote the Bible can be seen as a way to further solidify his base and generate revenue amid his financial challenges.
The “God Bless the U.S.A. Bible” is part of a broader trend of politicians and public figures leveraging their influence to endorse products and initiatives that align with their values. This form of marketing, known as celebrity endorsement, can be effective in attracting consumers and creating buzz around a brand. By associating the Bible with Trump and Greenwood, the partnership aims to appeal to a specific audience that shares their beliefs and values. The unique features of the Bible, such as the inclusion of patriotic documents and visual enhancements, set it apart from traditional versions and may attract buyers looking for a personalized and visually appealing religious text.
