Consumers are facing challenges in finding content they love across numerous streaming services and pay TV options. CEO of Xperi, Jon Kirchner, believes that the solution to this problem lies in simplification and personalization of content delivery systems. The excess of content options is leading to frustration among consumers, with many spending hours searching for something to watch and finding recommendations irrelevant. As a result, there has been a shift in consumer behavior, with some resubscribing to pay TV despite previously cutting the cord.
The cost of accessing multiple streaming services is also becoming a significant concern for consumers, leading to reduced monthly spending on such services. Content providers are trying to address these challenges by offering subscription bundles, tiered subscription plans, and ad-supported content. However, these tactics alone may not be enough to win back consumers who are increasingly unwilling to pay for content that is difficult to find. The key to winning consumer attention lies in breaking down the walls between separate content services, pooling data, and leveraging machine learning and AI capabilities to offer an intelligent, personalized entertainment experience.
Creating platforms that integrate all of a consumer’s content services into one database accessible through a single interface holds promise in addressing this issue. By collecting data on user preferences, such platforms can provide highly relevant recommendations and improve personalization. Xperi is working on unique ways to further enhance personalization, such as collecting data on when users watch different content and using sensors to detect users’ moods. Additionally, advancements in voice control capabilities and intuitive interfaces will make content discovery faster and more seamless.
However, challenges remain in implementing better content search and discovery, including the reluctance of some services to share data and concerns about digital privacy. Despite these challenges, the future of content discovery holds promise. A Friday night could soon involve sitting down in front of the TV, with the system understanding who is present, their moods, and content preferences. The system would suggest the perfect show for the moment, allowing users to enjoy their entertainment without the frustration of searching. Ultimately, simplifying and personalizing the content delivery experience promises to transform how consumers interact with entertainment.
