WNBA Commissioner Cathy Engelbert believes the league is on the verge of a mainstream explosion but emphasizes the need for broadcast and other investment deals to establish a strong financial foundation for the league. The rise in viewership for women’s college basketball, particularly on the back of phenom Caitlin Clark, has highlighted the potential for growth in women’s basketball. However, concerns have been raised about the disparity in salaries between WNBA players and NBA players, with rookies in the WNBA earning significantly less. The league’s revenues have been reported to be around $315 million, but still fall short of the NBA’s reported revenues of around $10 billion.
While the WNBA has made progress in increasing revenues since Engelbert took over as commissioner in 2019, there is still a significant gap compared to the NBA. Both leagues heavily rely on TV deals for revenue, and the current WNBA TV deal is worth about $60 million, far less than what the NBA has secured. However, recent reports suggest that the NBA is working on new deals that could benefit the WNBA financially. The influx of a new generation of players, such as Angel Reese and Cameron Brink, who have gained recognition and landed sponsorship deals, is expected to bolster the league’s growth.
Washington Mystics center Shakira Austin highlighted the increasing attendance, sales, and ticket interest in the WNBA, indicating a growing dedication to the sport. With the potential for increased attention and growth, there is an expectation for the league to live up to expectations. While some observers remain cautious and skeptical about the WNBA’s ability to capitalize on the current momentum, Engelbert is optimistic about the league’s potential for significant financial growth in the short to medium term. The WNBA has already secured partnerships, such as providing charter flights for all away games, and has raised $75 million in venture capital, indicating a growing interest and investment in the league’s success.
Engelbert acknowledged that the journey to financial stability has been challenging but expressed confidence in the league’s ability to continue its growth trajectory. The WNBA is focused on increasing revenue and enhancing profitability, which will ultimately benefit the players. While there is still work to be done to close the gap between the WNBA and the NBA in terms of revenues and investments, there is optimism about the league’s future potential. By securing new media rights negotiations and corporate partnerships, the league aims to build a sustainable ecosystem for women’s basketball and capitalize on the rising interest in the sport.
