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Sarah Rusbatch reflects on her experience with using alcohol as a coping mechanism and how it has affected her relationship with her daughter. She recalls a Mother’s Day card her daughter made six years ago, where she listed wine as her mother’s favorite drink. This moment made her realize that her daughter had associated wine with her mother’s way of coping with life, leading to feelings of shame and guilt for Sarah. She discusses how the messaging around Mother’s Day has become intertwined with “Mummy Wine Culture”, where alcohol is portrayed as essential for mothers to cope with the demands of motherhood.

The normalization and encouragement of alcohol consumption among mothers, especially around Mother’s Day, has led to an increase in alcohol use disorder among women in the past 30 years. Defined as consuming 14 or more units of alcohol per week, many mothers find themselves falling into this category without even realizing it. Sarah shares her own experience as a “grey area drinker” and the detrimental effects it had on her life, including anxiety, shame, exhaustion, and lost motivation. She emphasizes that one does not have to be considered an “alcoholic” for alcohol to have a negative impact.

One of the most concerning aspects of Mummy Wine Culture is the influence it has on the role modeling for daughters. Research shows that girls who grow up watching their mothers use alcohol as a coping mechanism are four times more likely to develop alcohol use disorder themselves. This underscores the importance of setting positive examples for children and teaching them healthy ways to practice self-care. Sarah explores the intergenerational impact of unhealthy behaviors and the need for mothers to prioritize their mental and physical well-being in a way that does not involve alcohol.

The constant marketing of alcohol as a form of self-care and stress relief, especially during occasions like Mother’s Day, contributes to the normalization of unhealthy drinking habits among mothers. Sarah points out the dangerous narrative that equates motherhood with the need for alcohol as a reward, perpetuating a cycle of dependency and negative coping mechanisms. She calls for a shift in societal norms and a reevaluation of how mothers are portrayed in popular culture, urging women to seek alternative ways to manage stress and prioritize their health and well-being.

As a coach for women, Sarah witnesses firsthand the impact of Mummy Wine Culture on the mental health and overall well-being of mothers. She notes the prevalence of anxiety, shame, and exhaustion among the women she works with, many of whom struggle to break free from the cycle of using alcohol as a crutch. By sharing her own story and advocating for a healthier approach to self-care, Sarah hopes to inspire other mothers to make positive changes in their lives and set a better example for their children. She emphasizes that it is never too late to make a change and prioritize one’s health and happiness.

In conclusion, Sarah Rusbatch highlights the harmful effects of Mummy Wine Culture on mothers and their daughters, urging women to break free from the cycle of using alcohol as a coping mechanism. By sharing her personal journey and advocating for healthier ways of practicing self-care, she aims to empower mothers to prioritize their well-being and set positive examples for their children. She calls for a shift in societal attitudes towards alcohol consumption among mothers and emphasizes the importance of seeking support and making positive changes for a happier, healthier future.

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