Taylor Swift fans have been flocking to The Black Dog in London after the pub owner strongly alluded to Joe Alwyn being a regular there. Swifties had speculated that the “The Black Dog” track on The Tortured Poets Department album, released on April 19, is about Swift’s ex Joe Alwyn, and it appears they may be correct. Swift, 34, released the song about an ex frequenting the London pub, and the venue’s owner, Lily Bottomley, confirmed that they do have a certain blonde regular who frequents the pub, leading to an increase in foot traffic.
The song is the 17th track on TTPD, which has broken Spotify’s record for the most-streamed album in a single day. Bottomley mentioned that Swift has previously visited the pub and is now offering Swift-themed burgers and cocktails. She stated that Swift is a fan of the pub due to its beautiful neighborhood feel, cozy atmosphere, and the appeal of the community. The pub has been playing the album non-stop, with singalongs from fans and overwhelming attention, but she noted they couldn’t be happier about it.
In the first verse of the song, Swift talks about spotting an ex going into the pub. She sings, “And so I watch as you walk into some bar called The Black Dog and pierce new holes in my heart.” After the song’s release, the London pub’s social media presence exploded, with one TikTok video playfully asking for advice from Swifties on how to cope with being name-dropped in the new Taylor Swift album. The attention from the song has brought a significant increase in visitors to the pub, leading to a lively and fun atmosphere with fans enjoying the music and the connection to Swift.
Bottomley also spoke to the BBC about Swift’s interest in the pub, highlighting its small and cozy nature that may appeal to the singer as a nice break from her fame. The pub has been playing the album continuously and had singalongs from fans, creating a welcoming and engaging atmosphere. Swift’s mention of The Black Dog in her song has brought unprecedented attention to the venue, with fans flocking to experience the connection to the singer’s lyrics and enjoy the unique experience of being part of the story behind the music.
The impact of Swift’s song on The Black Dog in London has been profound, with increased foot traffic and a surge in social media presence. The pub owner’s confirmation of Joe Alwyn being a regular at the venue has drawn even more fans eager to catch a glimpse of the famous ex. With Swift-themed offerings and a warm community atmosphere, The Black Dog has become a popular destination for Swifties and music fans alike, offering a unique connection to the singer’s music and a memorable experience for those who visit. The ongoing excitement and buzz surrounding the pub serve as a testament to the power of music to bring people together and create lasting memories.
