Eran, the CEO and co-founder of Ingredient Brothers, believes that shifting focus from sales to service can lead to business growth through existing long-term partnerships rather than constantly seeking new customers. This shift is evident in the B2B sector, with 82% of business leaders planning to expand their partner rosters, emphasizing the importance of collaboration in growth strategies.
The pandemic has accelerated this shift, with supply chain disruptions prompting companies to prioritize transparency and active service-driven mindsets to maintain client confidence. Additionally, the consumer market’s emphasis on superior service, driven by technologies and big brands like Amazon, is influencing buyer/procurement relationships in the B2B sector. Smaller companies are investing in service and customer relationships to personalize the customer journey and enhance customer experiences beyond the deal.
To change the narrative of procurement partnerships, vendors need to offer not only products and services but also knowledge and insights that drive innovation and product development. By exploring new sources, product variants, and applications, vendors can improve reliability, efficiency, quality, and the final product itself. Collaborative partnerships between procurement teams and suppliers are essential to leveraging insights to strengthen supply chains and drive growth for both parties.
Companies must embrace a customer-centric approach to business operations and service delivery, ensuring that services go beyond the deal and prioritize customer satisfaction. By shifting their mindset to focus on collaboration and putting customer success first, vendors can navigate the evolving business landscape and position themselves for future success. The future of business lies in collaborative partnerships and a service-driven approach that prioritizes customer satisfaction and mutual growth.
Forbes Business Council, as a leading organization for business owners and leaders, promotes growth and networking opportunities for professionals looking to qualify for membership. The changing landscape of procurement partnerships highlights the need for companies to prioritize service, collaboration, and innovation as key drivers of business growth and success in a rapidly evolving business environment.
