Media training is essential to help entrepreneurs effectively promote their brand and values in today’s fast-paced media landscape. Not only does media training teach individuals how to communicate clearly across various media channels, but it also helps enhance credibility and reputation. Jake Munday, CEO of Custom Neon, believes that media interviews are a valuable opportunity to showcase a brand and build trust with the audience. Through training, individuals learn to navigate challenges, communicate key messages, handle tough questions, and make the most of every media interaction.
Navigating the complexities of media also involves understanding political correctness and the different approaches required for various media channels. Tailoring your media relations approach to match the unique audience, style, and norms of each platform is crucial for delivering messages that resonate with the audience. Media training can take different forms, from online courses to group workshops, and understanding the audience is key to securing opportunities.
For Kate Tompsett, a media degree from 24 years ago has proven invaluable in promoting her gift and homeware business, Happy & Glorious. The skills acquired through the course, such as strong writing, storytelling, and content creation, have helped her secure media opportunities on various platforms. Similarly, Amanda Bell, a divorce lawyer turned entrepreneur, leveraged her communication training to launch SeparateSpace, a legaltech business aimed at making divorce support more accessible. Media training has helped her build confidence, refine messaging, and secure coverage in prominent publications.
To maximize the effectiveness of media skills, practice and actively seeking opportunities are crucial. This includes engaging with relevant journalists on social media and responding quickly to potential opportunities. While smaller media opportunities may not directly promote the business, they can lead to significant growth and exposure. Lisa Johnson, founder of That Strategy Co, emphasizes the importance of formal media training in dealing with the negative aspects of media visibility, such as trolling. Learning to effectively handle negativity and focus on positive engagement is key to navigating the challenges of online visibility.
Despite the challenges of media exposure, entrepreneurs recognize the value of media training in promoting their brands and engaging with audiences effectively. Developing strong communication skills, understanding the media landscape, and adapting to various platforms are essential for making the most of media opportunities. By investing in media training and continuously refining their skills, entrepreneurs can build credibility, influence, and reach their target audiences more effectively. Whether through formal training programs or practical experience, media skills play a vital role in shaping the success and visibility of businesses in today’s competitive market.
