Animoca Brands, a leading company in the digital entertainment space, has announced plans to launch a new non-fungible token (NFT) platform that will serve as a bridge between web3 projects in Japan and the global market. The launchpad is scheduled to be introduced in the summer of this year, with an official name set to be revealed in early May 2024. The platform aims to support creators and projects in selling their NFTs, and is currently inviting applicants to submit their web3 projects for consideration. Once selected, the platform will provide support for sales strategies and marketing to help creators reach a global audience.
Established in 2021, Animoca Brands Japan, a subsidiary of Animoca Brands, is focused on connecting Japan with the international web3 community through its extensive network of over 400 portfolio companies and partners, reaching more than 700 million users worldwide. The company aims to facilitate the international growth of Japanese intellectual property and content creators within the web3 space, offering comprehensive support to both local and foreign projects operating in the country. Targeted content producers and holders include major publishers, brands, education institutions, sports teams, athletes, artists, and game companies, among others.
In January, Animoca Brands formed a strategic partnership with HashKey Exchange to collaborate on joint initiatives and strategic advancements in the virtual asset realm. This partnership includes public educational activities on Web3 and the potential listing of specific virtual assets on HashKey Exchange. As pioneers in the digital entertainment space, both companies are committed to elevating the Web3 ecosystem in Asia and driving growth and innovation within the digital entertainment sector. Under the terms of the agreement, Animoca Brands would establish an account on HashKey Exchange to support lawful virtual asset trading and reinforce their shared dedication to facilitating the trading and exchange of virtual assets in a secure and compliant manner.
The new NFT platform by Animoca Brands is positioned to play a crucial role in bridging the gap between Japanese web3 projects and the global market, providing creators with a platform to showcase and sell their NFTs to a broader audience. With the support of Animoca Brands Japan and its network of partners and portfolio companies, creators can expect multifaceted assistance in developing sales strategies and marketing campaigns to maximize the reach and impact of their NFT offerings. By leveraging their expertise and experience in the digital entertainment sector, Animoca Brands aims to empower creators and project owners to unlock new opportunities and revenue streams in the evolving web3 landscape.
Through strategic partnerships and collaborations with industry leaders like HashKey Exchange, Animoca Brands continues to demonstrate its commitment to driving innovation and growth in the digital entertainment space. By fostering connections with key players in the virtual asset realm and leveraging their combined expertise, Animoca Brands and HashKey Exchange are well-positioned to lead the evolution of the Web3 ecosystem in Asia and beyond. As the digital entertainment sector expands and evolves, these partnerships will play a crucial role in shaping the future of virtual asset trading and facilitating the mainstream adoption of NFTs and other digital assets in a secure and compliant manner.
