The 2024 Indianapolis 500 will make history as a beauty products company sponsors a car in the race for the first time. Katherine Legge will be driving the No. 51 Honda Dallara with primary sponsorship from e.l.f. Cosmetics, marking a new and groundbreaking partnership in the world of motorsports. Legge expressed her honor to be part of such a historic moment and acknowledged the trailblazers like Janet Guthrie who paved the way for female drivers in the sport.
The collaboration between e.l.f. Cosmetics and Legge aims to empower women and challenge norms in the traditionally male-dominated sport of motor racing. Legge, who set records at the 2023 Indy 500 for the fastest qualification speeds by a woman, is seen as a symbol of e.l.f.’s vision of inclusivity and accessibility. The partnership seeks to inspire future generations of female drivers and create a more diverse and welcoming environment within racing culture.
Legge’s long and successful career in motorsports includes being the first woman to win a major open-wheel race in North America at the Streets of Long Beach in 2005. She will also be honored as the first female to be inducted into the Acura Grand Prix of Long Beach Motorsports Walk of Fame, a prestigious recognition in the racing world. Legge’s experience and achievements demonstrate her potential to inspire young women and pave the way for greater female representation in the sport.
Dale Coyne Racing with RWR (DCR) is excited to welcome Legge back to the team for the 2024 Indianapolis 500, after previously working with her in the Champ Car World Series in 2007. Team owner Dale Coyne expressed his enthusiasm for the historic partnership with e.l.f. Cosmetics and looks forward to making them proud during the upcoming race in May. The team, along with Honda and e.l.f., hopes to engage more female fans in the Indy 500 and provide a platform for women to break barriers and pursue their dreams.
The sponsorship deal between e.l.f. Cosmetics and Dale Coyne Racing with RWR marks a new chapter in the advertising landscape of the Indianapolis 500, which has seen a diverse range of sponsors over its long history. From automotive products to fast-food chains and even bitcoins, the race has attracted a variety of brands looking to connect with fans and promote their products. The involvement of a beauty brand like e.l.f. Cosmetics adds a unique and innovative twist to the traditional sponsorships seen in the world of motorsports.
As the only female driver entered in this year’s Indy 500, Legge’s presence serves as a reminder of the progress made in promoting diversity and inclusivity within the sport. With her record-breaking achievements and trailblazing spirit, Legge embodies the vision of e.l.f. Cosmetics as a bold disruptor and force for positive change in the racing community. The partnership between Legge, e.l.f., and DCR represents a significant step towards creating a more welcoming and equal environment for women in motorsports, and paves the way for future generations of female drivers to shine on the track.
