Collina Strada has officially debuted its new collaboration with UGG, unveiling a collection of fresh footwear styles that pay homage to femininity and strength. The seven-piece collection features spiky Mary Janes, animal-inspired clogs, and tulle-clad platform sandals, all reflecting the brand’s runway show concept of “Collina’s Gym.” This space symbolizes inner feminine power and aims to redefine the traditional perception of femininity.
Hillary Taymour, the founder of Collina Strada, reveals that working with the UGG team has been the best collaboration she has ever done. The shoes in the collection were designed to match the prints of the clothes from the SS24 collection, creating a cohesive story that extends beyond just a one-off product. Taymour believes it is essential to showcase the full narrative behind a collaboration, especially when it seamlessly fits into the brand’s world.
The collection’s designs continue to convey the message of strength and femininity that was prevalent in the SS24 collection. Taymour explains that portraying these themes comes naturally to her in the design process, without needing to consciously think about it. The Mary Jane silhouette featured in the collection has made a resurgence in the past year, symbolizing nostalgia and offering a timeless style that is perfect for women navigating the streets of New York.
The color palette of the collection reflects Taymour’s love for non-color, which she describes as colorful yet versatile enough to be treated like a neutral. The subtle hues are ideal for the spring season, adding a touch of warmth and sophistication to the designs. When asked about her favorite silhouette from the collection, Taymour expresses a love for both the Mary Jane and the dog clog, showcasing her appreciation for the diverse styles in the collaboration.
Looking ahead, Collina Strada has plans for another drop with UGG for Fall 2024, hinting at more exciting collaborations in the pipeline. The brand is also working on its September show, promising plenty of surprises for the upcoming year. With a successful launch of the UGG collaboration and a continued focus on empowering femininity through unique and thoughtful designs, Collina Strada is poised to make a lasting impact in the fashion industry.
