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Over the next few days, Euronews Travel will be on the ground at ITB Berlin talking to leading travel experts.
Discussions that shape the future of travel are underway as the world’s largest travel trade show kicks off in Berlin today.Exhibitors from around the world gather at ITB Berlin where the latest trends and innovations will also be shared.This year’s event focuses on the changes taking place in travel as the industry and trends in digitalisation and sustainability that tourists continue to embrace. Berlin plays a vital role in the future of travelTaking place from 4 to 6 March 2025 at the Berlin Exhibition Grounds, ITB Berlin is both the leading and largest travel fair for the global travel and tourism industry. Tourism experts and top travel brands will be coming together at the giant convention to showcase the latest developments in adventure tourism, business travel, luxury travel, medical tourism and, increasingly more relevant, travel technology.Last year, ITB Berlin welcomed 24,000 visitors and a similar number is expected this year. Over 400 industry leaders and experts are expected to speak with 200 varied sessions taking place. The show will be a base for travel industry professionals to network together, stay on top of market trends, and learn from one another, particularly through planned keynotes and panels.The main theme this year is ‘the power of transition lives here’, as the industry becomes ever more intertwined with evolving traveller preferences (such as the rise in subscription-based travel services), digitalisation, and a need for more conscious and sustainable tourism. Overtourism has become a major issue in recent years, particularly in European hotspots.Emerging technologies are already transforming global travel experiences, from the trend of hyper-personalisation to data-driven decisions and predictive analytics. How AI solutions and automation tools will revolutionise and integrate into travellers’ journeys – whether through custom itineraries to more efficient travel booking systems – is expected to be a hot topic. Tourism boards and leading travel brands are also focusing on creating and executing sustainable marketing strategies. These will also be under scrutiny as rising environmental regulations, and more eco-conscious travellers drive demand for sustainable accommodation, off-the-beaten destinations, and cultural experiences. Diversity and inclusion (DEI) trends will also be addressed to ensure the travel industry can combat bias and provide inclusive experiences.ITB’s Berlin Transition Lab, will share 20 ‘compact insights’ on the best of the show in just 90 minutes.Euronews Travel will be hearing the latest news and insider tips from a wealth of already popular and emerging travel destinations, including Kazakhstan, the Philippines, Britain, Azerbaijan, Indonesia, Japan, Saudi Arabia, Dubai, Thailand, Oman, and Albania.ITB Berlin is often the place where the biggest travel news stories are revealed, so watch this space.
