Summarize this content to 2000 words in 6 paragraphs Michael Jordan’s NASCAR team, 23XI Racing, has confirmed a major partnership with the well-known sports and entertainment collectibles brand, Upper Deck.This development sees the extension of an existing relationship between 23XI Racing, which is co-owned by NBA legend Michael Jordan and NASCAR driver Denny Hamlin, and Upper Deck. The partnership started in 2024, focusing on creating exclusive trading cards and memorabilia that highlight the team’s successful history in the sport.Upper Deck 🤝 23XIThe expanded multi-year collaboration will continue to highlight Upper Deck on-track with 23XI drivers and feature Upper Deck Authenticated memorabilia and race-used collectibles. pic.twitter.com/v6DWNYvQ1g— 23XI Racing (@23XIRacing) February 27, 2025
Upper Deck is a brand many sports fans will recognize. They have established themselves as a leader in the collectibles industry over the past 30 years, known for the most part for their premium trading cards and autographed merchandise.
Michael Jordan, NBA Hall of Famer and co-owner of 23XI Racing reacts after Tyler Reddick, driver of the #45 Jordan Brand Toyota, wins the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on April 21,…
Michael Jordan, NBA Hall of Famer and co-owner of 23XI Racing reacts after Tyler Reddick, driver of the #45 Jordan Brand Toyota, wins the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on April 21, 2024 in Talladega, Alabama.
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They focus on a variety of major sports leagues, including the NHL, NBA, and NFL. With 23XI Racing, they’ve taken a step back into the sport of NASCAR after a 20-year break. This is big news for both the company, the team, and fans, as it promises to inject new energy into the NASCAR collectibles market once again.More News: 23XI Confirms New NASCAR Cup Series Driver Contract, Adds Third Car Upper Deck will be the primary sponsor for Tyler Reddick’s No. 45 Toyota Camry XSE, with the brand logo visible within the car’s livery.Fans of 23XI Racing are in for a treat, too. They can look forward to 23XI Racing trading cards and an array of autographed memorabilia and special edition collectibles.With NASCAR currently struggling to retain sponsorship, this partnership will help financially support Jordan’s long-term vision for 23XI Racing. It ensures financial stability and a boost in brand exposure on the grid. Joining forces with a respected brand like Upper Deck helps solidify 23XI Racing’s market position and sets them up for broader commercial success.More News: Bubba Wallace Has Epic Response To Powerful Lewis Hamilton Statement The team’s growth has been impressive since its founding in 2020. 23XI Racing has moved from an underdog team to a championship contender in just a few years.23XI Performance Over the Years2025Drivers: 3Starts: 2Wins: 0Top 5 Finishes: 1Top 10 Finishes: 2Pole Positions: 0Did Not Finish: 1Points: 72Championship Position: 3rd2024Drivers: 5Starts: 36Wins: 3Top 5 Finishes: 18Top 10 Finishes: 35Pole Positions: 4Did Not Finish: 8Points: 5031Championship Position: 4th2023Drivers: 4Starts: 35Wins: 2Top 5 Finishes: 15Top 10 Finishes: 25Pole Positions: 3Did Not Finish: 8Points: 2344Championship Position: 6th2022Drivers: 5Starts: 36Wins: 2Top 5 Finishes: 10Top 10 Finishes: 19Pole Positions: 1Did Not Finish: 14Points: 764Championship Position: 19th2021Driver: Darrell Bubba Wallace Jr.Starts: 36Wins: 1Top 5 Finishes: 3Top 10 Finishes: 3Pole Positions: 0Did Not Finish: 4Points: 699Championship Position: 21stCareer SummaryTotal Starts: 145Total Wins: 8Total Top 5 Finishes: 47Total Top 10 Finishes: 84Total Pole Positions: 8Total Did Not Finish: 35Total Points: 8910For the latest NASCAR news, head over to Newsweek Sports.
