Summarize this content to 2000 words in 6 paragraphs The City of Perth council has ditched the advice of planning officers to allow mining magnate Gina Rinehart to wrap her empire’s headquarters in company advertising, but rejected fellow billionaire Andrew Forrest’s bid to do the same.Rinehart’s family company Hancock Prospecting had sought the city’s permission to install a wall sign covering the third and fourth storey of its Ventnor Avenue headquarters in West Perth.Both Rinehart and Forrest had lodged applications with the City of Perth to install advertising banners at their headquarters.Credit: Nine.The $40,000 sign, spanning 108 square metres, was proposed to replace a temporary wall sign less than half its size spruiking Rinehart’s apparel company Driza-Bone in front of a pink mining locomotive.The sign was to display content relating to the businesses that operate from ‘HPPL House’, the premises Hancock Prospecting has occupied since the late 1980s.But as well as an exemption to the city’s stringent advertising signage limits, Rinehart — who also owns shoe brand Rossi Boots — wanted to be able to change the sign without needing the council’s consent.The company maintained the sign met the exceptional criteria because of its 45-metre setback from the street and argued the larger sign would bring vibrancy to an otherwise “bland and neutral” building.The city’s officers, however, opposed the plan, reminding the council its advertising policy made clear that signage should not exceed 20 square metres or 25 per cent of a building’s wall space and claiming the signage would visually dominate the building.But deputy lord mayor Bruce Reynolds moved his own motion, proposing council approve the sign for three years subject to the submission of a management plan and a final design before installation.Councillor Liam Gobbert rallied against granting Hancock Prospecting an exemption, branding the proposal excessive and alleging the development application constituted an abuse of process.
