Networking events have evolved from in-person workshops and community groups to online seminars, providing business leaders with various ways to discover new opportunities and make connections both within and outside their industry. However, some leaders struggle with establishing lasting relationships with other entrepreneurs without appearing self-serving. To address this issue, 20 Forbes Business Council members shared common mistakes they often see business leaders make when networking and provided advice on how to build genuine connections.
One common mistake highlighted by the Forbes Business Council members is being self-involved during networking events, focusing more on self-promotion than mutual benefit. Instead, leaders are advised to listen, engage, and foster reciprocity by understanding others’ goals and offering genuine help, thereby building valuable relationships that benefit all parties involved. By giving without expecting immediate return, leaders can plant seeds of goodwill that lead to future opportunities.
Another mistake pointed out is focusing only on those who can further one’s initiatives, rather than taking a more service-oriented approach to networking. By serving others first and asking how one can connect them with someone or help meet their needs, leaders can create deeper bonds that often lead to reciprocity and support in return. Prioritizing quality connections over quantity is also emphasized, with a recommendation to make fewer but higher-quality connections and stay in touch with them after the event.
Neglecting follow-up after initial interactions is identified as a common mistake among business leaders, who often let connections fade away instead of proactively maintaining communication and nurturing relationships over time. This can be done through personalized follow-up emails or scheduling follow-up meetings to demonstrate interest and solidify connections made during networking events. Additionally, leaders are advised to prioritize meaningful engagement over superficial exchanges to expand their network in a more fulfilling way and contribute to the success of others.
Networking misteps include maintaining a hard-selling mindset, focusing too much on pitching without building genuine connections, as well as aiming to collect the most business cards or prioritize quantity over quality interactions. Instead, leaders are encouraged to first give before taking to create lasting relationships and mutual benefits. By listening more, understanding others’ needs, and building meaningful connections rather than pushing their own agenda, business leaders can leverage networking opportunities to develop valuable partnerships and collaborations.
Business leaders are also advised against viewing contact information exchange as success, as the true value lies in creating a foundation for leveraging connections in the future through discussions of common interests or potential collaborations. Maintaining a focus on building relationships rather than immediately closing a deal can lead to more meaningful interactions and opportunities for future collaborations. By approaching networking events with a mindset of building relationships rather than simply checking off a list, leaders can make the most out of networking opportunities and establish lasting business connections.
