Amazon Haul is a new initiative by Amazon to compete with Chinese e-commerce platforms Temu and Shein. The goal is to offer items for under $20 with longer delivery times, a departure from Amazon’s usual fast shipping model. With Temu’s market share expected to grow, Amazon’s entry into this market seems almost necessary from a business perspective. Amazon Haul is currently only available on mobile, with playful language encouraging users to buy enough for free shipping and offering additional discounts.
While Amazon Haul may not initially appeal to everyone, it has the potential to introduce these concepts to a larger customer base. The author, a Gen Xer, initially had doubts about the service but ended up finding items such as cable organizers, office supplies, and electronic accessories that caught their attention. They found the shopping experience entertaining and enjoyed the anticipation of receiving various products in a week or so. This renewed interest in shopping on Amazon for a wide range of budget-friendly items has the author considering making a monthly or weekly Amazon Haul order.
Despite finding enjoyment in the shopping experience, the author also acknowledges the guilt associated with modern consumerism. They recognize their impact on the environment and society but still find the idea of regular Amazon Haul orders appealing. However, they feel that Amazon Haul is not fully leveraging Amazon’s strengths as a company. The lack of personalization in the browsing experience and the disconnect from the existing Amazon shopping platform suggest there is room for improvement.
Overall, the author concludes that Amazon Haul has the potential to become a popular option for budget-friendly shopping with more relaxed delivery timelines. They express a desire for a more tailored browsing experience and integration with Amazon’s existing platform to enhance the user experience and potentially increase order volume. The author plans to provide an update on their receiving experience after their first Amazon Haul order arrives, highlighting the overall effectiveness of the service in meeting their expectations and whether they would consider making future orders.
