Mt. Joy, a fast-casual chicken sandwich restaurant known for its sustainable farming practices, is set to open its second location in Seattle at The Deck, an Amazon-owned food court in the South Lake Union neighborhood. Founded by tech entrepreneur Robbie Cape and restaurateur Ethan Stowell, Mt. Joy first started with a food truck in Capitol Hill before opening its first brick-and-mortar restaurant last December. The company raised $1.5 million from various investors to support its mission of disrupting the agriculture and food industries with a focus on sustainable and locally sourced ingredients.
With a commitment to sustainable farming practices and locally sourced ingredients, Mt. Joy incorporates regenerative agriculture into its operations to combat climate change by improving soil quality and reducing carbon emissions. This aligns with Amazon’s own Climate Pledge to reduce CO2 emissions, as noted by Kristen Rincon, Amazon’s head of asset management for North America. Mt. Joy’s menu features a variety of items, including its flagship fried chicken sandwich, tenders, wings, fries, a portobello sandwich, a vegan tofu wrap, and shakes, with over 90% of its food sourced from four states: Washington, Oregon, California, and Idaho.
CEO Robbie Cape, who previously led telehealth company 98point6 and spent time at Microsoft, is at the helm of Mt. Joy’s expansion plans. The restaurant has expressed intentions to grow into more markets across the Pacific Northwest in the coming years. As part of their growth strategy, Mt. Joy will hold an opening celebration at their new Seattle location on November 15 from 10:30 a.m. to 3 p.m. The opening marks an exciting milestone for the company as it continues to establish itself as a leader in sustainable, locally sourced fast-casual dining.
Mt. Joy’s commitment to sustainable practices extends to its sourcing of ingredients and operations, with a focus on supporting local farmers and reducing its carbon footprint. By sourcing the majority of its food from nearby states, Mt. Joy aims to build a more resilient food system that prioritizes environmental sustainability. The restaurant’s menu offers a range of options to cater to diverse dietary preferences, including vegetarian and vegan choices, in addition to their popular fried chicken sandwich.
With a mission to disrupt the traditional food industry and promote sustainable farming practices, Mt. Joy is poised to make a significant impact in the fast-casual dining landscape. By incorporating regenerative agriculture into their operations and locally sourcing their ingredients, the restaurant sets a new standard for environmentally conscious dining options. As they continue to expand into new markets across the Pacific Northwest, Mt. Joy’s influence is likely to grow, attracting customers who value sustainability and quality in their dining choices.
Overall, Mt. Joy’s second location in Seattle represents a milestone in the company’s growth and commitment to sustainable practices. With a focus on locally sourced ingredients, regenerative agriculture, and a diverse menu, Mt. Joy offers a unique dining experience that aligns with the values of environmentally conscious consumers. As the restaurant looks towards further expansion in the coming years, it is poised to become a leader in the fast-casual dining industry, setting an example for other establishments to prioritize sustainability and environmental responsibility in their operations.
