Steve Kornacki, a political correspondent for NBC News and MSNBC, gained popularity during the coverage of the 2020 election for his signature look of khakis, a white button-down shirt, and a striped tie. His choice in attire became so iconic that fans began calling him the “khaki king.” The brand of khakis he wears, described as Straight Fit Palomino Brown, experienced a surge in online sales by 90 percent in just one day after Kornacki was seen wearing them.
When asked about his extensive khaki collection, Kornacki revealed that he owns only a few pairs, estimating the number to be around five. He mentioned that his decision on which pair to wear each day is based on what is clean at the time. Despite his simple wardrobe choices, Kornacki expressed his appreciation for viewers embracing his signature style, as it has allowed him to avoid dressing up for events in the future.
Kornacki’s comfortable and consistent outfit has become a notable aspect of his public image, with many viewers recognizing and appreciating his unique fashion sense. This attention to his clothing has even led to a tribute in honor of election day, celebrating Kornacki and his khakis. The success of his khaki brand following his increased visibility during election coverage showcases the impact that his personal style has had on viewers and consumers alike.
In a statement to the Los Angeles Times, a spokesperson for the khaki brand expressed the significant increase in online traffic and sales following Kornacki’s appearances wearing their product. The sudden surge in demand for the Straight Fit Palomino Brown khakis demonstrates the influence that Kornacki’s wardrobe choices have on consumer behavior and brand popularity. This phenomenon highlights the power of media personalities in shaping trends and driving sales in the fashion industry.
Despite the attention he has received for his khaki attire, Kornacki remains humble and appreciative of the positive response from viewers. He has embraced his newfound reputation as the “khaki king” and is grateful for the support and recognition he has received for his unique fashion sense. Kornacki’s approach to dressing demonstrates that personal style can play a significant role in building a public persona and connecting with audiences on a deeper level.
As a prominent figure in political journalism, Kornacki’s impact extends beyond his expertise in elections and politics. His influence on fashion trends and consumer behavior through his signature khaki look showcases the diverse ways in which public figures can shape popular culture and consumer preferences. Kornacki’s ability to leverage his personal style for both professional and personal branding demonstrates the multifaceted nature of media personalities and their impact on society.
