Ellen Hodakova Larsson, a young Swedish designer, recently won the prestigious LVMH Prize and has been gaining increased attention at red-carpet events. Her latest collection, presented at Paris Fashion Week, showcased her unique approach to fashion by transforming old riding boots into an evening dress and utilizing deadstock materials in innovative ways. Larsson’s designs have caught the eye of celebrities such as Saoirse Ronan, who was photographed wearing a wax jacket-turned-gown from the designer’s fall 2024 collection. Larsson’s ability to make traditional elements modern and her countryside-inspired values of making do and mending have brought a fresh perspective to the fashion industry.
One of Larsson’s signature techniques is the manipulation of deadstock materials, as seen in her transformation of a wax jacket into a stylish gown. Her upbringing on a horse farm near Strängnäs has influenced her approach to fashion, emphasizing the values of reusing and repurposing materials. Larsson’s designs often incorporate elements of traditional countryside living, such as monogrammed dishcloths and traditional argyle sweaters turned into skirts. By embracing curiosity and new ways of thinking, Larsson challenges the traditional structure of fashion and encourages her customers to embrace change through their clothing choices.
Larsson’s designs have been praised for their ability to make traditional aesthetics look modern and innovative. Saoirse Ronan, who wore one of Larsson’s designs to a recent event, showcased the designer’s talent for transforming old materials into contemporary fashion statements. Larsson’s unique approach to fashion has garnered attention from major fashion houses and collaborations, including potential partnerships with respected brands like Barbour. Larsson’s rural upbringing has influenced her designs, incorporating elements of countryside living and her values of sustainability and resourcefulness.
Larsson’s latest collection at Paris Fashion Week featured a smart and surreal take on traditional fashion, exemplified by her use of old riding boots as the starting point for an evening dress. Her distinctive approach to design, based on making do and mending, sets her apart in the fashion industry and has earned her a loyal following among celebrities and fashion enthusiasts alike. Larsson’s designs encourage customers to embrace new structures and ways of thinking, challenging the status quo in the fashion world and advocating for sustainability and innovation in the industry.
Larsson’s success at the LVMH Prize and her increased presence at red-carpet events have solidified her reputation as a rising star in the fashion world. Her ability to transform traditional materials and aesthetics into modern, innovative designs has caught the attention of celebrities and major fashion houses alike. Larsson’s unique perspective on fashion, rooted in her rural upbringing and values of sustainability and resourcefulness, sets her apart as a designer with a fresh and distinctive voice in the industry. By challenging traditional structures and encouraging customers to embrace change through their clothing choices, Larsson is paving the way for a new era of fashion that prioritizes creativity, sustainability, and innovation.
