Dan Gamble, the Founder and CEO of DGPR, reflects on the growth of his PR agency over the past two years. He acknowledges the common mentality in the tech sector of moving fast and breaking things to drive innovation and disruption. However, he highlights the pressure this approach can put on teams and emphasizes the importance of a more deliberate and measured growth strategy.
Gamble emphasizes the importance of setting a strong foundation for scalability when starting a business. This includes establishing operational procedures, engaging legal and financial partners, and creating a clear brand identity. Implementing these foundational elements from the beginning can help prevent issues as the business grows and evolves.
As DGPR has grown, they have introduced repeatable processes and templated structures to help keep their team organized and on track. This includes quarterly reporting, annual strategy meetings, and standardized client documents. By introducing consistency and structure, teams can run repeatable processes and provide clients with seamless experiences.
Gamble stresses the importance of being pragmatic when deciding where to invest in the business. He focuses on supporting the team and enabling them to do their best work, maintaining a balance between workload and team size. DGPR has recently invested in a new office space to facilitate collaboration and client meetings, with future plans to invest in growth and marketing strategies to expand their digital presence.
Looking towards the future, Gamble plans to continue growing DGPR while prioritizing the well-being of his team and maintaining a high standard of work. He believes that achieving growth should not come at the expense of quality or team morale. By focusing on creating a positive agency culture and delivering excellent work, he aims to build long-lasting relationships with happy clients and team members.
Overall, Dan Gamble advocates for a measured and intentional approach to growth, emphasizing the importance of balancing ambition with sustainability. By investing in foundational elements, introducing repeatable processes, making strategic investments, and prioritizing team and client satisfaction, businesses can achieve sustainable growth without sacrificing quality. As a member of the Forbes Business Council, Gamble continues to lead DGPR towards success while maintaining a focus on team well-being and client satisfaction.
