Malaga, one of Spain’s most popular summer destinations, has recently faced issues of overtourism, with around 14 million visitors in 2023. This influx of tourists has caused disruption for residents, leading to protests and anti-tourism campaigns in the city. Locals have expressed concerns that their hometown has become a theme park for tourists, especially those who come for clubbing and nightlife. The post-pandemic tourism boom has also impacted the rental market and gentrified the city center, further straining the relationship between tourists and residents.
In response to the challenges posed by overtourism, the Malaga local council has updated tourism rules and launched a poster campaign in both English and Spanish to educate visitors about appropriate behavior. The authorities believe that following these regulations not only improves life for residents but also enhances the overall tourist experience. From street safety to clothing etiquette, visitors are expected to adhere to the latest rules for visitor behavior in Malaga. For example, a bylaw introduced in 2023 makes it illegal to walk around the city center in swimming costumes or shirtless, with fines of up to €750 for violations.
One of the rules highlighted in the campaign is the importance of being inconspicuous and respectful of residential areas. Tourists are advised not to engage in loud, disruptive behavior like shouting, singing, or playing music in public spaces, especially during hours when residents are resting. The council emphasizes the need for visitors to be considerate of vulnerable groups such as the elderly, sick, children, students, and essential workers. By displaying proper etiquette, tourists can contribute to a harmonious coexistence with local residents.
Another aspect of the campaign focuses on the proper use of public spaces, such as pavements. Authorities urge cyclists and scooter users to stick to designated areas rather than occupying pedestrian walkways. This ensures that pedestrians have a safe and unobstructed path to navigate the city. Additionally, the campaign emphasizes the importance of maintaining cleanliness in the city by using designated garbage cans and disposal services. Visitors are reminded to be mindful of littering, especially in areas around monuments, historical attractions, parks, and gardens.
The goal of the tourism rules and poster campaign in Malaga is to create a more sustainable and respectful tourism model that benefits both residents and visitors. By promoting responsible behavior, the local council aims to mitigate the negative impacts of overtourism on the city and its inhabitants. Through clear guidelines on etiquette, visitors are encouraged to be mindful of their actions and show consideration for the community they are visiting. Ultimately, the success of these initiatives hinges on the cooperation and adherence of both tourists and locals to foster a positive and inclusive tourism experience in Malaga.
