French waste management company Flycup has been making strides in reducing waste at live sporting events in France. Founded in 2019, the company has developed recyclable cardboard food and drink carriers that eliminate the need for excess plastic dishware. The products have been successful in major French stadiums like the Stade de France, the Adidas Arena, and the LDLC Arena. The company’s focus is on revolutionizing the fan experience in sports while reducing carbon footprints and waste.
Flycup’s environmentally responsible approach extends to its supply chain, ensuring that its products are sustainably sourced and produced. The company uses craft cardboard from an FSC forest, avoiding plastic film in production and using vegetable-based ink for writing and coloring. This dedication to sustainability has helped Flycup make a positive impact on reducing waste at sports events while also improving customer experience and increasing sales for partner organizations.
With former basketball player Tony Parker joining as an investor, Flycup has seen increased credibility and visibility in the waste management sector. The company is now looking to expand beyond France into the U.S. market, focusing on scalability and sustainability. The company is working on a second stage of waste management solutions, including a prototype for reusable plastic food and beverage carriers that can be washed and reused at events.
Flycup’s ultimate goal is to introduce its own waste collection containers into stadiums, doubling as advertising space for awareness-building slogans and eco-friendly behavior guidelines. The company’s success in France, including reducing catering carbon footprint by 28% and increasing menu sales by 18%, has set a strong foundation for potential expansion into the U.S. market, where major sporting events and tournaments present opportunities for Flycup to make a significant impact on waste management.
As the sports sector continues to place emphasis on environmental sustainability, companies like Flycup are crucial in addressing the significant amount of waste generated at live events. By providing innovative solutions that improve the fan experience and reduce carbon footprints, Flycup has positioned itself as a leader in waste management in the sports industry. With ambitious plans for future growth and sustainability, the company’s impact on reducing emissions in sports events is set to continue on a global scale.
