In an exclusive excerpt from Rainmaker, former sports superagent Hughes Norton reveals a fascinating story involving golf legends Arnold Palmer and Greg Norman. The story dates back to 1976 when IMG founder Mark McCormack shared his idea for a Second Tour with a small group of individuals. The concept included an elite field of players, increased prize money, and health benefits for players. Despite having funding and support from various corporations, the idea never came to fruition, partly due to resistance from Arnold Palmer and the PGA Tour’s successful reinvention under Deane Beman.
Although the Second Tour never materialized, the concept stayed with Norton, who shared the details with his client Greg Norman years later. Norman was captivated by the idea of a world tour for the best players in golf. In 1994, Norman attempted to launch a World Golf Tour, but he faced backlash from the PGA Tour and fellow players, including Arnold Palmer. Palmer, a respected figure in the golf world, expressed his opposition to the idea, ultimately leading to its demise.
Despite the setback, Greg Norman continued to pursue his vision for a global golf tour. In recent years, he introduced the Saudi-backed LIV Golf as a new venture. Norman’s ambition and desire to disrupt the traditional golf landscape have driven his business decisions throughout his career. His willingness to challenge the status quo and push boundaries has made him a polarizing figure in the golf world.
Norton highlights Norman’s relentless pursuit of power, money, and fame in his personal and professional endeavors. Norman’s bold and sometimes controversial actions have sparked both admiration and criticism within the golf community. His drive to succeed and prove his detractors wrong has fueled his career and contributed to his success as a businessman and entrepreneur.
As Norman’s latest venture, LIV Golf, faces challenges and scrutiny, his legacy in the golf world remains complex. Despite setbacks and controversies, Norman’s determination and resilience have been key factors in his ability to navigate the ever-evolving landscape of professional golf. As the sport continues to evolve, Norman’s influence and impact on the game are undeniable, shaping the future of golf and the way it is played and perceived by fans and players worldwide.
Rainmaker offers a behind-the-scenes look at the money-driven explosion of golf, from the rise of Tiger Woods to the emergence of new ventures like LIV Golf. Through the lens of superagent Hughes Norton, readers gain insight into the power struggles, rivalries, and ambitions that have shaped the sport’s landscape over the years. Norton’s firsthand accounts and unique perspective shed light on the inner workings of the golf industry and the individuals who have played a pivotal role in its evolution.
