The preferences of young people when it comes to holidays are shifting, with a majority now opting for a more low-key trip abroad rather than traditional party holidays. A recent survey of 1,000 18-to-32 year olds revealed that many now prefer trips that offer culture, attractions, and experiences over boozy nights at party hotspots like Magaluf and Ayia Napa. Only 5 percent of those surveyed indicated that they would be interested in going on a party holiday, signaling a significant decline in the popularity of this type of vacation among Gen Z.
While party holidays were once considered a rite of passage for young adults in the 1990s and 2000s, the landscape has changed drastically. Today, only 14 percent of young people consider the availability of good bars and clubs as a deciding factor when choosing a travel destination. Instead, many are opting for city breaks that offer historical and cultural experiences. This shift is evident in the changing preferences of young travelers like Tom, who prioritize visiting cities rich in history over cheap party resorts like Zante.
The survey also revealed that younger respondents, particularly those in the 18-to-25 age group, show a strong aversion to party holidays. Only 23 percent of respondents indicated that they would never choose to visit a place known for its partying, with the older age group showing more receptiveness to such trips. However, overall, relaxing holidays, beach trips, romantic getaways, and adventure holidays are now preferred by young people over traditional party vacations.
Despite the changing preferences, factors like weather, price, and famous landmarks still play a significant role in the decision-making process for young travelers. Approximately 30 percent of young people use credit cards to pay for their holidays, with an average spending of £750 (around €892) per trip. While social media platforms like TikTok are used for travel inspiration, traditional websites and TripAdvisor are still popular resources for holiday planning. Additionally, there is a growing trend among young people to travel solo, with 14 percent of those surveyed indicating that they were planning a solo trip.
Overall, it appears that the era of the party holiday may be coming to an end as more young people opt for serene and culturally enriching travel experiences. With a shift towards relaxing holidays, beach getaways, and city breaks, the preferences of young travelers are evolving to prioritize meaningful experiences and exploration over excessive partying. This change in attitude suggests that the future of travel for young adults will focus more on cultural immersion and relaxation rather than wild nights and hangovers.
