Interior, a fashion brand launched in 2021 by Jack Miner and Lily Miesmer, quickly gained attention in New York for their sophisticated yet quirky designs. Despite initial success and support from retailers like Net-a-Porter and Bergdorf Goodman, Miner announced that the brand would be ceasing all operations. Facing challenges in the volatile industry, including economic instability and supply chain difficulties, Interior struggled to maintain growth and profitability.
As Miner reflected on the brand’s journey, he highlighted the precarious state of the industry for small independent businesses like Interior. Despite positive signs such as a successful fall market and $700,000 in booked revenue, the brand ultimately could not sustain itself. With a goal of reaching breakeven by 2025, Interior had seen promising revenue growth and expansion in distribution. However, unforeseen circumstances led to a decline in sales and ultimately the decision to cease operations.
Interior had no external partners or funding, with Miner personally funding the majority of the business. The brand had reached $2 million in revenue in 2023 and aimed to achieve breakeven at $3 million in 2025. As the brand faced challenges in fulfilling orders and maintaining sales, Miner realized the impact of industry volatility on smaller brands. Despite the brand’s efforts to secure funding and support, external factors such as economic instability and supply chain disruptions ultimately contributed to the brand’s closure.
As Miner dealt with the disappointment of ending a business he had poured his resources into, he reflected on the rapid changes in the fashion industry. Despite industry recognition through nominations for the Fashion Trust US and aspirations for the CFDA/Vogue Fashion Fund, Interior struggled to overcome market challenges. With new accounts gained for fall 2024 and a successful fall market, the brand had hoped for a brighter future. However, the reality of declining sales and challenges in fulfilling orders signaled the end for Interior.
The announcement of Interior’s closure came as a surprise to many who had followed the brand’s journey from its launch in 2021. With a unique blend of sophistication and quirkiness, Interior had carved out a niche in the New York fashion scene. However, the brand’s inability to weather market fluctuations and economic instability ultimately led to its downfall. Despite Miner’s efforts to navigate the challenges and secure support for the brand, Interior’s closure marked the end of a promising yet short-lived journey in the fashion industry.
