Walmart has partnered with Burger King to offer a 25% discount on orders and free Whoppers every three months to members of its $98-a-year subscription program, Walmart+. This move is seen as a way to give Walmart+ a competitive edge over Amazon Prime, by providing similar perks such as free shipping and same-day grocery delivery at a lower annual price. Walmart has been adding benefits to Walmart+ in an attempt to keep up with Amazon’s dominance in the subscription service market.
The partnership with Burger King allows the fast-food chain to attract more customers who may be looking for cost-effective dining options. Walmart describes this unique benefit as a way to save members time and money, especially for those who may not have the time to grocery shop, meal plan, or cook. This partnership aims to cater to the fast-paced lifestyles of consumers who value convenience and affordability when it comes to their dining preferences and schedules.
To access the deals, Walmart+ members need to link their accounts to a free Burger King Royal Perks profile, and the discounts apply only to orders made through the Burger King app. The free Whopper benefit will begin in September, while the 25% discount is available immediately. While Walmart and Amazon do not disclose specific membership numbers for their programs, third-party analysis shows that Walmart has significantly fewer members compared to Amazon, with 29 million Walmart+ members compared to Amazon’s 184 million Prime members.
This partnership between Walmart and Burger King is similar to a deal Amazon made two years ago with GrubHub to provide Prime members with the food delivery app’s subscription program for free. The partnership between Amazon and GrubHub was recently renewed, highlighting the importance of these collaborations between tech companies and fast-food chains to attract and retain customers in the competitive subscription service market. These partnerships offer added value to members by providing discounts and incentives for dining and delivery services through popular brands like Burger King and GrubHub.
Overall, the partnership between Walmart and Burger King serves as a strategic move to enhance the value proposition for Walmart+ members by offering exclusive discounts and free products from a popular fast-food chain. This collaboration aims to attract and retain customers by catering to their dining preferences, busy schedules, and desire for cost-effective solutions. As Walmart continues to add benefits to its subscription program to compete with Amazon Prime, partnerships with brands like Burger King are instrumental in boosting membership numbers and driving the success of the Walmart+ program in the highly competitive e-commerce and subscription service market.
