Zendaya, a Louis Vuitton ambassador, has been often seen carrying the re-edition of the ’90s classic Diane bag from the French fashion house. The boxy shoulder bag, originally designed by Marc Jacobs, has become Zendaya’s go-to accessory for the summer. The brand first reissued the Diane bag in spring 2022, adding a modern touch with a branded guitar strap. This trend of luxury brands revisiting archival styles has been seen with other brands like Gucci and Balenciaga as well.
While the Diane bag was relaunched a few seasons ago, it has recently gained popularity as a sleeper hit according to resale platform Rebag. The bag is now selling nearly twice as quickly as other Louis Vuitton bags on the site. The re-edition of the Diane bag aligns with the current trend of ’90s nostalgia, as noted by Elizabeth Layne, Rebag’s chief marketing officer. The practicality of the shoulder bag has contributed to its increased demand over the past few months.
In addition to the Diane bag, Zendaya has also been spotted with other vintage Louis Vuitton styles, such as the lime-green Spring Street bag from 1999 and the multi-colored monogram Theda bag. These vintage bags may also see a resurgence in popularity due to the current appetite for vintage fashion. As seen with the success of the Diane bag, there is a growing interest in revisiting iconic styles from past decades.
The Diane bag, with its boxy shape and practical size, is perfect for carrying daily essentials and has become a staple in Zendaya’s wardrobe. The addition of a branded guitar strap has given the classic bag a modern twist, appealing to both fans of vintage fashion and those looking for a stylish yet functional accessory. The continued success of the Diane bag reflects the enduring appeal of ’90s fashion trends.
Zendaya’s influence as a fashion icon and Louis Vuitton ambassador has undoubtedly contributed to the popularity of the Diane bag. Her frequent appearances with the bag at high-profile events like Wimbledon and Paris Fashion Week have showcased its versatility and style. As the demand for vintage bags continues to grow, the re-edition of the Diane bag serves as a reminder of the brand’s iconic designs and the timeless appeal of classic fashion pieces.
Overall, the re-edition of the Diane bag from Louis Vuitton has become a must-have accessory, embraced by fashion influencers like Zendaya. The blend of vintage charm and modern updates has made the shoulder bag a standout piece in the brand’s lineup. With a resurgence of interest in iconic ’90s styles, the Diane bag is a reflection of fashion’s cyclical nature and the enduring allure of nostalgic designs.
