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Intel is making significant changes to its operations in an effort to reduce costs and realign its business model. The tech company is slashing 15% of its staff as part of a $10 billion plan to address issues such as high costs, low margins, and missed opportunities in key sectors like AI. Despite reporting revenue of $12.8 billion in the second quarter, down 1% from the year prior, Intel is facing challenges in the ever-evolving chip market.

The company, once dominant in the chipmaking industry with a stronghold on PCs and Macs, has fallen behind competitors such as Qualcomm and Texas Instruments. Intel has also missed out on the AI wave, struggling to compete with powerhouse rival Nvidia. The losses in its chip-making Foundry business have led to significant investments aimed at preparing for the AI era. However, Intel is facing stiff competition and an uncertain future in the chip market.

Intel is placing a risky bet on changing its entire business model by manufacturing competitors’ processors and serving as a white-label factory. This move is aimed at capturing a share of the global chipmaking market, currently led by Taiwan’s TSMC. The company is hoping that the US government and the world will embrace another reliable chip manufacturer. However, this pivot will come at a high cost, leading to layoffs and significant expenses.

The company is betting on its AI investments paying off in the long run, with plans to cut $10 billion in costs by 2025. Intel aims to sustain investments in semiconductor supply chains in the US and globally while reducing operating expenses. With a focus on building a resilient business model, Intel is taking bold steps to ensure its viability in the competitive chip market.

Amazon, on the other hand, reported strong sales growth and doubled operating profits last quarter. Despite this positive performance, the company’s guidance for the future disappointed investors, leading to a 5% drop in after-hours trading. Analysts believe that Amazon will remain profitable, but the pace of bottom-line growth may be slowing down as competition increases.

Overall, Intel’s restructuring efforts and strategic shifts reflect the challenges and opportunities in the rapidly evolving tech industry. The company is making bold decisions to address its cost structure, align with market trends, and position itself for future growth. However, the success of these initiatives remains uncertain, especially in the face of intense competition and a rapidly changing market landscape. Investors and industry watchers will be closely monitoring Intel’s progress in the coming months to see how its transformation plays out.

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