Emil, the founder of First Principles Education, is on a mission to help students become self-navigating learners without relying on traditional tuition. In a world where tuition is seen as a necessary evil, Emil believes it is time to disrupt this billion-dollar industry and give parents and children a better alternative. By understanding the shifting priorities of parents and the true desires of customers, Emil has positioned his company as a leader in nurturing lifelong habits and fostering independent learners.
Through research and interviews with over 1000 families, Emil discovered that young parents are looking for more than just A grades for their children. They want their children to be confident and independent learners who can thrive in a society that values more than just academic performance. This insight led Emil to create a program specifically designed for parents who want their children to excel without the need for tuition. By aligning the program with what parents truly want, First Principles Education is helping students develop resilient habits and smart study skills.
To disrupt the educational system, Emil advises entrepreneurs to study their government’s stance on education and engage with local students and parents. Understanding why parents want certain services or products is crucial in building a successful business that meets their true desires. By putting aside biases and egos, and spending thousands of hours communicating with customers, Emil and his team were able to make a meaningful impact in the lives of students in Singapore. This approach also gained recognition from government schools, allowing First Principles Education to prepare students for crucial exams.
Emil’s journey in disrupting the traditional tuition industry was not easy, as entrepreneurship requires vision and focus. However, by following the guiding principles of understanding what customers will want in the future and aligning with their true desires, Emil was able to make a positive impact on the education system. By returning the joy of learning to children and empowering them to become self-navigating learners, First Principles Education is leading the way in revolutionizing education in Singapore. As a member of the Forbes Business Council, Emil continues to share his expertise and insights with other business owners and leaders looking to make a difference in their industries.
