Amazon Prime Day 2024 has been officially scheduled to take place on July 16 and 17, making it the 10th installment in the annual summer shopping sale. Amazon has maintained a consistent approach to scheduling the event, with this being the third consecutive year that Prime Day will be held on the Tuesday and Wednesday of the third week in July. This predictability in scheduling helps Amazon sellers, partners, and competitors plan their own promotions and capitalize on the buzz around the event. Walmart has also announced its own savings event, “Walmart Deals,” to run from July 8 to July 11, to coincide with Prime Day.
The annual Prime Day events have proven to be incredibly successful for Amazon and other online retailers, especially in boosting sales volumes during the summer months leading up to back-to-school shopping. In 2023, the first day of the event marked the largest single sales day in Amazon’s history at that time. Amazon has experimented with different scheduling approaches for Prime Day over the years, shifting the event to different months in response to external factors such as the pandemic. Last year, the company held a separate “Prime Big Deal Days” event in October, sandwiched between back-to-school shopping and the holiday season.
In addition to the scheduling changes, Prime Day has also adopted certain patterns and features over the years. Prime members will once again receive early access to select deals, and they can request invitations to purchase specific deals, a feature introduced in the previous year. One of the biggest surprises for Prime Day 2024 is the release of a song and music video featuring rapper Megan Thee Stallion. The music video features an infectious hook and promotes the benefits of being a Prime member during the shopping event.
Looking ahead to Prime Day 2024, Amazon seems to have solidified its scheduling approach, providing clarity and consistency for those participating in or competing with the event. The annual tradition of Prime Day has become a significant event for both Amazon and its affiliates, driving sales and engagement during the typically slower summer months. With the added excitement of a music video featuring a well-known artist, Prime Day 2024 promises to be another successful and entertaining event for shoppers and retailers alike.
