The “sober curious” movement is gaining traction across the United States, prompting many people to reevaluate their relationship with alcohol and consider non-alcoholic (NA) options. Erin Flavin, the owner of two NA bottle shops in the Minneapolis-Saint Paul area, noticed her drinking habits changing during the pandemic and decided to offer products like THC and mushroom-infused drinks, as well as adaptogen beverages, at her store, Marigold. A survey conducted in January by NCSolutions revealed that over 40% of Americans expressed a desire to drink less this year, indicating a shift in the drinking culture. Despite this trend, states like North Dakota and Wisconsin continue to have high rates of binge-drinking, highlighting the ongoing challenge of alcohol misuse.
Millennial Kelsey Bank, a former Wisconsin resident, shared her experience of participating in the sober curious movement, which led her to cut back on alcohol consumption and experience significant health improvements. Market research projections suggest that the global non-alcoholic beverage market is expected to grow substantially in the coming years. However, clinical services director Lydia Burr of Hazelden Betty Ford in Saint Paul emphasized that alcohol misuse remains a prevalent issue, and substance use disorders are on the rise across different demographics. Burr also stressed that while alcohol consumption does not automatically indicate a substance use disorder, there is no safe or healthy level of alcohol consumption.
Zero Proof Nation, a platform that tracks NA beverage shops and bars worldwide, has seen a rise in the number of fully alcohol-free establishments, providing more options for individuals interested in exploring the sober curious lifestyle. Founder Laura Silverman, who has been sober for over a decade, started the site to help people find NA alternatives when she struggled to do so herself. She noted that NA drinks appeal to a variety of individuals, from those who are fully sober to athletes and professionals who want to maintain peak performance. Silverman highlighted the increasing acceptance and accessibility of NA beverages, allowing people to participate in social settings without feeling out of place.
As the sober curious movement continues to gain momentum, more people are becoming interested in exploring non-alcoholic options and making healthier choices regarding their alcohol consumption. By redefining their relationship with alcohol and embracing NA beverages, individuals like Kelsey Bank are experiencing positive changes in their health and well-being. While alcohol misuse remains a significant concern, resources like Hazelden Betty Ford and Zero Proof Nation offer support and guidance for those seeking help or looking to make a change. Overall, the shift towards a more mindful and intentional drinking culture reflects a growing awareness of the impact of alcohol on individuals’ lives and the importance of prioritizing health and well-being.
