Since 2013, Bread Ahead has become a popular destination for tourists and locals alike looking for some of the best sweet treats in London. With their flagship store in Borough Market selling over 1,000 Crème Brulee donuts in a single day, the bakery has expanded to five locations in London and four in the Middle East, with plans for even more growth in the future.
Founder Matthew Jones started Bread Ahead after the failure of his previous bakery business, realizing the potential for sweet treats in Borough Market. Despite facing challenges as a startup, Jones’ dedication to his craft and his willingness to work hard paid off, allowing him to experiment with new flavors and products to attract new customers. Social media has also played a significant role in the bakery’s success, with a strong following on platforms like TikTok and Instagram.
Wholesale played an essential role in Bread Ahead’s early days, helping to maintain momentum during slower periods. Their baking schools have also been a hit, with workshops selling out quickly and offering a variety of classes in different baking techniques. Jones attributes their success to giving customers what they want and creating an environment where people can learn about different types of baking.
While running the business can be relentless, Jones has big plans for the future, aiming for a global rollout of Bread Ahead to become a global brand. With the bakery’s growing popularity and loyal customer base, Jones’ vision for Bread Ahead as a global brand seems well within reach. Despite starting with a single stall in Borough Market, Bread Ahead has now become a beloved destination for those looking for delicious sweet treats in London and beyond.
The bakery’s success has been built on Jones’ passion for baking and commitment to creating a welcoming environment for customers. With a focus on quality ingredients and classic flavors, Bread Ahead has become a staple in London’s food scene, attracting customers from all over the world. As the bakery continues to grow and expand, their dedication to providing exceptional products and experiences for their customers remains at the forefront of their business.
