This product is a brightening essence that combines two phases to provide intense hydration and skin-brightening benefits.
“I developed the Moisture Source to hydrate and firm the skin, as well as to help with dark spots and pigmentation. It’s a bi-phase formulation, so you have your water-soluble antioxidants and brighteners in one phase, and your oil-soluble in the other. And when you mix them on your palm and then apply it, they activate. This product is really bringing a surge of moisture to the skin but also addressing discoloration and dullness.”
The Brand’s Approach to Sustainable Packaging and Reducing Waste
When it comes to sustainability, Creal is passionate about minimizing the environmental impact of her brand. “I am doing everything I can to make sure that our packaging is sustainable and refillable. The tubes for the mascara are fully recyclable. The boxes are linkable to make returning them easy. I am also working on a refill program, which will allow customers to send back their used products and have them refilled, reducing waste and promoting a more sustainable beauty industry.”
The Importance of Education and Community Building in Beauty
In addition to creating high-quality products, Creal is focused on providing education and building a community around her brand. “I want to educate women about their skin and how to care for it as they age. I want to create a community where women can support each other and share their experiences and knowledge. Beauty is not just about looking good; it’s about feeling good and taking care of yourself. I want to empower women to embrace their age and feel confident in their skin.”
Future Plans and Vision for S4 Beauty
Looking ahead, Creal has big plans for the future of S4 Beauty. “I want to continue expanding our product line to address the specific needs of women over 40. I also want to collaborate with other brands and experts in the industry to create innovative solutions for aging skin. My ultimate goal is to change the narrative around aging in the beauty industry and empower women to feel beautiful and confident at any age.”
