The Lilac Festival in Calgary is considered the biggest one-day festival in Western Canada, attracting huge crowds to the downtown core. With over 600 vendors and 70 musical performers, it provides a significant opportunity for small businesses to showcase their products and services. According to Stephanie Teague from Perfectly Imperfect Designs, the festival is a great way to grow the community and support local businesses. Michelle Fentiman from Without Co. also mentioned that the Lilac Festival is the best market of the year for them and a way to unite the community.
The festival, which started in 1990, has become a staple event in the community, celebrating spring and showcasing the downtown neighborhood. Organizer Jennifer Rempel emphasized the importance of supporting small businesses by encouraging attendees to explore the various vendors and food trucks. Laura Gallant, owner of Witch A Makin, mentioned that her business has seen significant growth since attending the festival three years ago, as it has attracted more clientele and potential customers for custom orders.
For festival-goers, the Lilac Festival provides a good excuse to go outside, have fun, and kick off the start of summertime. Dan Amahazion expressed his enjoyment of the event, noting that it’s a great way for people to have a good time and socialize. Rempel also highlighted the positive engagement from both participants and attendees, as people love to perform, engage with others, and participate in the festivities. Overall, the Lilac Festival has become a beloved tradition in Calgary, drawing in people from all walks of life to enjoy a day filled with music, food, and community spirit.
The festival has played a crucial role in boosting the local economy and supporting small businesses, providing them with a platform to showcase their talents and products to a wide audience. As noted by vendors like Teague and Fentiman, the Lilac Festival is a prime opportunity for growth and community-building, allowing businesses to connect with their customers on a more personal level. Additionally, the festival has also helped to increase the visibility of businesses like Witch A Makin, leading to an influx of new clients and potential collaborations.
With its vibrant atmosphere, diverse range of vendors, and lively entertainment, the Lilac Festival has become a signature event in Calgary that both residents and visitors look forward to each year. It serves as a hub for creativity, community engagement, and celebration, bringing people together to revel in the joys of spring and the beginning of the summer season. As the festival continues to evolve and expand, it remains a testament to the power of local gatherings in fostering connections, supporting small businesses, and creating lasting memories for all who attend.
