Rachel Jimenez, the founder of a successful Etsy store specializing in printables, has recently shifted her focus to projects that can have a bigger impact and help people. Despite making six figures in passive income from her Etsy store in the past, Jimenez realized she wanted to work on ventures that could make a difference. In 2023, her Etsy store brought in $77,000 in passive income, with Jimenez spending just five to ten minutes per day managing it. Realizing she could be pickier about her projects, she decided to pursue more meaningful endeavors.
One of Jimenez’s new projects is the “Optimize Your Life Academy,” a virtual course on positive psychology and success that brought in $12,250 in 2023. She markets the course through online efforts like email blasts and free webinars, charging $297 for it. In September 2023, she also launched a course called “Passive Income 101,” focusing on passive income, business start-ups, and investments. Jimenez charges $97 for this course and made about $900 from it last year. By sharing her wealth of knowledge, she aims to help others achieve financial success and personal growth.
In addition to her virtual courses, Jimenez generates income through affiliate links on her blog, which she started in 2019. Covering topics like personal finance, passive income, and positive psychology, her blog and weekly newsletter have attracted over 8,000 subscribers. While the blog brings in about $24,000 annually through affiliate links, the newsletter generates more than $1,500 from ads. Despite the time commitment of about four hours per week for writing, Jimenez is dedicated to providing valuable content and growing her audience by improving her marketing skills.
To further expand her reach, Jimenez has been focusing on teaching classes as an adjunct professor at Mt. San Antonio College. Offering courses on home-based businesses and mobile technology, she interacts with students who may be interested in her content. Last year, teaching brought in about $10,450 for Jimenez, providing additional income and valuable insights into her target audience’s needs and challenges. By engaging with real people, she gains valuable market research that can inform her content creation and marketing strategies.
Looking ahead, Jimenez is committed to continuing her efforts to grow her various income streams and help more people achieve financial success and personal fulfillment. By creating high-quality content, leveraging her expertise in areas like positive psychology and passive income, and honing her marketing skills, she aims to reach a wider audience and make a positive impact. Through her dedication to providing valuable resources and sharing her knowledge, Jimenez is well positioned to continue building her brand and helping others optimize their lives.
As she balances her various ventures and continues to explore new opportunities, Jimenez remains focused on her goal of making a difference through her work. By pursuing projects that align with her values and aspirations, she is able to create meaningful connections with her audience and contribute to their personal and professional growth. With a clear vision and a passion for helping others succeed, Rachel Jimenez is well on her way to achieving her goals and making a lasting impact in the world of online entrepreneurship and education.
