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The tech industry has seen a rise in startups and companies in recent years, with many being led by non-technical founders. While these leaders may lack technical skills, they can still run successful businesses by leveraging their strengths in other areas. Forbes Business Council members offer advice on how non-technical founders can excel in the tech space. This includes defining goals, understanding the basics of technology, finding a partner to invest, developing relationships with mentors, and leaning on a fractional CTO’s expertise.

Building a strong team, becoming customer-obsessed, understanding market needs, and prioritizing customers are key factors for success for non-technical founders of tech companies. Focus should also be on developing a diverse team, networking with tech mentors, and embracing a continuous learning mindset. Building a team with diverse skills, aligning hiring with the company’s vision, and hiring knowledgeable developers and engineers are also important steps. Leveraging one’s vision, genuinely learning the tech and product, and sticking to what is known best are strategies that non-technical founders can use to lead successful tech businesses.

Non-technical founders should embrace their unique perspective as a superpower, focusing on their strengths while surrounding themselves with a diverse team of experts. Prioritizing building a strong team and network, staying agile, and committing to continuous learning are crucial for success in the rapidly evolving tech industry. Finding a strong technology adviser, staying customer-centric, and aligning hiring with the company vision are also important strategies. Leveraging one’s vision, delegating tasks to experts, and sticking to what is known best can help non-technical founders navigate the challenges of leading a tech business.

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